Responsibilities

• Key focus on lead generation and reporting against target.
• Executing effective lead generation campaigns to deliver the leads required to meet the annual sales target
• Responsible for weekly, monthly and ¼ reporting.
• Develop strategies and tactics to drive leads and customer engagement/retention
• Develop and deploy successful marketing campaigns and own their implementation from idea to execution
• Experiment and measure with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Continual improvement and learning into new lead generation activities
• Manage marketing team members day to day and assisting with the campaigns they are working to deliver
• Support integrated campaigns and communication activities
• Managing performance: ability to track/monitor project process against plan

Requirements

• Experience in B2B marketing
• A proactive ‘can-do’ attitude
• Has managed or mentored team members
• Ability to use initiative and work autonomously
• Excellent communication skills
• Demonstrable creative ability
• Strong organisational skills
• Ability to multi-task and problem-solve
• Ability to work to tight deadlines whilst maintaining a keen eye for detail
• A basic understanding of integrated marketing operations.
• English (required)
• United Kingdom (required)

Preferred

• Understanding of SalesForce or other CRM software.