Responsibilities

• Own and deliver multi-channel demand generation campaigns with a strong focus on brand messaging and ROI - including email, events, digital and content.
• Own the UK events strategy across owned and third party events. This includes negotiating sponsorship packages, organising roundtable events, post event follow-up campaigns, and commercial alignment.
• Work closely with local sales and partner functions to align on goals and maximize the effectiveness of campaigns.
• Write copy for web, paid digital, email and others, along with creating landing pages to support campaigns.
• Take full responsibility for each of your campaigns; delivering on time and on budget, with clear ROI or other metrics.
• Analyse these programs and report on campaign performance.
• Coordinate with other marketing departments, including brand, content, comms and digital, to bring cohesion and consistency to every campaign.

Requirements

• Proven experience in a B2B marketing role with events & campaign experience
• Ability to operate in a high-performance, commercial environment and strive to continuously learn and improve
• Proven experience of building and executing B2B campaigns in a SaaS business - with demonstrable strong ROI
• Continual focus on customer-centric, data-driven insights to drive decisions to improve business performance
• A proactive hands-on approach, with the ability to work on both strategic and tactical levels
• Hands-on knowledge of a marketing automation platform, CRM systems and digital platforms. Ideally Salesforce Marketing Cloud and Salesforce
• High energy level, with a bias for positivity, action and accountability
• Solid stakeholder management skills and the ability to influence others - regardless of seniority or department.

Benefits

• A hybrid work set up (2 days a week required from our London office)
• Competitive compensation package + bonus
• 25 days holiday per year, increasing to 28 days after 2 years of employment
• Two (paid) volunteering days a year to spend your time giving back to the causes that matter to you and your community
• Rich learning and development opportunities are supported through the Trustpilot Academy and Blinkist
• Pension and life insurance
• Health cash plan, online GP, 24/7, Employee Assistance Plan
• Full access to Headspace, a popular mindfulness app to promote positive mental health
• Paid parental leave
• Season ticket loan and a cycle-to-work scheme