Responsibilities

• Cross-Border Execution : Develop and execute integrated marketing strategies across both the UK and target Asia-Pacific markets.
• Digital Growth : Lead multi-channel campaigns spanning SEO, PPC, email marketing, paid social, and content marketing.
• Localisation : Ensure consistent global brand positioning while successfully adapting messaging and tone for distinct regional audiences.
• Budget & ROI : Manage the international marketing budget, analyse performance analytics, and relentlessly optimise campaign ROI.
• Regional Networks : Build and manage high-impact partnerships with APAC tourism boards, local travel agencies, influencers, and regional commercial partners.
• Insights : Conduct continuous market research and competitor analysis to capitalise on shifting APAC travel behaviours.
• Stakeholder Management : Coordinate seamlessly with internal teams, external creative agencies, and international stakeholders across multiple time zones.

Requirements

• Education : Post Graduate (Master’s) degree in Marketing, Business, Communications, or a related field.
• Experience : Multiple years of proven experience in marketing management or senior marketing roles.
• Regional Expertise : Demonstrated success in management and business operations within, Asia-Pacific countries.
• Cultural Competence : Strong mastery of multicultural marketing strategies and multi-country regional audience segmentation.
• Analytical Skills : Robust commercial awareness backed by data-driven analytical capabilities.

Preferred

• Direct marketing experience within East Asia, Southeast Asia, or the Asia-Pacific and Japan (APJ) region.
• Familiarity with regional digital platforms, ecosystems, and travel booking behaviours outside of Western networks.

Benefits

• Flexibility : Modern, flexible hybrid/remote working arrangements.
• Impact : Autonomy to lead high-profile international marketing initiatives from the ground up.
• Growth : Clear career progression within a rapidly scaling, innovative travel business.
• Culture : A collaborative, forward-thinking environment with direct exposure to global travel markets.