Responsibilities

• Driving inbound pipeline through a mix of channels, both paid and organic, with clear accountability for results
• Taking the brand's voice and running with it across written, social, and audio content
• Keeping the website sharp, from the copy through to how it converts visitors into leads
• Translating campaign performance into clear commercial updates for a non-marketing audience
• Building out the external presence through partnerships, press, and industry relationships
• Bringing a point of view on the customer, not just the product

Requirements

• Several years in a marketing role where you touched both strategy and delivery
• Experience at a company where the sales cycle is complex and the buyer is a business, not a consumer
• Comfort with data and the ability to back your decisions with it
• A track record across more than one channel, not a single-channel specialist
• Some experience in a younger, faster-moving company where the playbook was still being written
• Exposure to supply chain, procurement, food, or FMCG markets would be a genuine plus
• Experience in a younger, faster-moving company where the playbook is still being written

Preferred

• Experience in a younger, faster-moving company where the playbook is still being written