Responsibilities

• 360 Brand management & Category leadership: Own Category strategy, ensuring clear prioritisation and resource allocation across the portfolio.
• 360 Brand management & Category leadership: Lead category strategy development, identifying growth drivers, competitive dynamics, and shopper/consumer opportunities ensuring to bring a cross-functional team around the diagnostic and the growth pillars identified.
• 360 Brand management & Category leadership: Oversee the development and execution of annual brand plans across ATL, BTL, digital, PR, shopper, and e‑commerce.
• 360 Brand management & Category leadership: Ensure integration and consistent execution across portfolios, touchpoints, and channels.
• 360 Brand management & Category leadership: Partner with Sales to shape customer‑specific strategies and strengthen joint business planning.
• Performance, Analytics and Commercial Leadership: Own portfolio P&L and A&P investment strategy, ensuring optimal ROI and alignment with business priorities.
• Performance, Analytics and Commercial Leadership: Lead monthly business reviews, translating insights into clear strategic actions for the portfolio.
• Performance, Analytics and Commercial Leadership: Drive commercial optimisation across pricing, promo strategy, distribution, and channel mix.
• Performance, Analytics and Commercial Leadership: Strengthen performance dashboards and reporting frameworks to improve agility and decision‑making.
• Performance, Analytics and Commercial Leadership: Partner with Finance, Sales & Supply to support forecasting, scenario planning, and profitability management.
• Innovation, Renovation & Pipeline Strategy: Lead the innovation strategy across the full portfolio, ensuring alignment with consumer needs, retailer strategy, and category needs.
• Innovation, Renovation & Pipeline Strategy: Shape the medium‑term innovation roadmap in partnership with global teams.
• Innovation, Renovation & Pipeline Strategy: Oversee NPD/EPD delivery, ensuring cross‑functional alignment and launch excellence.
• Innovation, Renovation & Pipeline Strategy: Drive post‑launch evaluation and continuous optimisation of innovation performance.
• Innovation, Renovation & Pipeline Strategy: Identify lifecycle management opportunities to strengthen brand equity and accelerate growth.
• Cross-Functional leadership and Stakeholders Management: Act as the senior marketing representative in cross‑functional forums, influencing business decisions and resource allocation.
• Cross-Functional leadership and Stakeholders Management: Build strong relationships with global teams to influence strategy and secure support.
• Cross-Functional leadership and Stakeholders Management: Lead agency relationships across media, creative, PR, shopper and digital.
• Cross-Functional leadership and Stakeholders Management: Ensure clarity of roles, timelines, and deliverables across all portfolio initiatives.

Requirements

• Significant experience (6+ years) within FMCG and/or Consumer Health, with a strong track record leading complex portfolios and delivering sustainable commercial growth.
• Proven strategic marketing capability, with the ability to translate consumer, shopper, and market insights into impactful category and brand strategies.
• Strong commercial acumen and P&L understanding, with experience balancing long-term brand equity with short-term business performance.
• Excellent analytical skills and confidence working with performance data, digital metrics, consumer insights, and market trends to support decision-making.
• High energy, hands‑on, positive and solution‑oriented mindset.
• Demonstrated ability to lead teams and influence senior stakeholders.
• Experience managing agencies and cross‑functional teams.
• Strong partnership capabilities with Sales and Commercial teams, ideally including customer-facing strategy development and joint business planning.
• A high-energy, resilient, and solution-oriented mindset, with the agility to thrive in a dynamic, entrepreneurial, and performance-driven environment.

Preferred

• None provided.

Benefits

• 💸 Competitive salary and annual bonus scheme.
• 🗝 Salary Sacrifice Pension Scheme offering 8% employer contribution rates.
• ⌚ Hybrid working – we spend three days of your choice in the office, with the remaining days working at home.
• 🌴 25 days of annual leave plus bank holidays with the potential to buy up to 5 additional days.
• 💉 Free winter flu jab.
• 🧠 Wellbeing support through our Employee Assistance Programme and KYAN Wellbeing – offering free coaching and counselling services for you and your family.
• ⚡ Electric Car Scheme through Octopus Energy, plus free on-site EV charging.
• 🚲 Cycle to Work Scheme.
• 👪 Enhanced Family Leave.
• 🎉 Plus, many more employee benefits & celebration events.