Responsibilities

• Develop, write and implement marketing plans for product areas as directed on time and to budget
• Produce marketing campaigns that deliver ideas with accuracy and flair, with relevant messages and appropriate use of design
• Show leadership driving digital campaigns that make full use of online marketing opportunities, including briefing web pages, copy writing, creating video and graphics for social media channels and designing emails
• Utilise all digital platforms and channels including YouTube and Amazon to produce innovative campaigns that set us apart from the competition
• Work effectively with freelance marketers, designers, mailing houses and other marketing service providers, giving clear briefs and guidance to ensure that quality work is delivered to schedule and budget
• Measure and report upon campaign performance
• Support the sales team with ongoing lead generation, effective materials and sales initiatives as required
• Management of designated areas of the marketing budget
• Plan, organise and attend events and exhibitions as agreed and in line with strategic aims of the division
• Line management and supervision of team members as agreed with the Schools Marketing Director

Requirements

• An interest in education publishing and marketing
• Proven success in using a range of digital marketing channels successfully
• Strong organisation skills and ability to prioritise workload and juggle tasks
• A clear, accurate writing style and the ability to produce fluent and persuasive copy
• Able to use initiative to develop new ideas and solve problems
• A proactive and can-do attitude, with the ability to remain calm under pressure

Nice to have

• Experience of design systems preferable – e.g. Canva/Photoshop/Adobe
• A proactive and can-do attitude, with the ability to remain calm under pressure
• A team player with excellent communication and people skills
• Excellent attention to detail