Marketing Manager

London, UK (Unknown)

Salary Not AvailableManager8+ years expPermanent

Posted 3 weeks ago

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Job Summary

Own the regional marketing and events engine for a professional services firm, aligning office objectives with BD plans, driving ROI, and expanding channel reach.

  • Office & program ownership: lead multi-office campaigns and events that support practice goals and sponsorships.
  • Coordination & enablement: connect marketing with BD/CRM plans and content activities through the Digital & Creative Services team.
  • Measurement & optimization: audit campaign ROI and adjust future activities; expand credible external channels and editorial relationships.

Job Description

Responsibilities

  • Day-to-day management of a team of marketing and events professionals
  • Understanding the objectives of each office and its practice groups, and proactively developing and delivering initiatives and activities designed to meet them
  • Ensuring marketing activities and initiatives are joined up and coordinated with corresponding business development plans
  • Evaluating the return on investment for key marketing campaigns, and adapting future activities accordingly
  • Identify and pursue new channels (both internal and external) of communications to engage key audiences in an effort to support the firm’s overall goals
  • Research and draft internal and external announcements
  • Build and maintain relationships with editorial and commercial contacts in key legal and trade publications
  • Identifying, evaluating and overseeing each office’s corporate associations and sponsorships activity, ensuring they are in line with strategic objectives
  • Working closely with our Digital & Creative Services team to deliver engaging content
  • The production and maintenance of necessary marketing collateral and other printed and digital materials

Requirements

  • A professional qualification in a Business or Marketing related field is preferred
  • 8+ years of experience (preferably in professional, B2B or financial services)
  • Engage credibly with all members of the organisation with high level of enthusiasm and ability to use own initiative
  • Ability to provide both strategic and operational support when needed
  • High level of attention to detail and the ability to handle a consistent and varied workload is essential
  • Ability to work well under pressure and juggle a number of on-going projects with deadlines and budgets while also maintaining high quality delivery
  • Ability to make decisions in a timely manner
  • Ability to apply logic and creativity to problem solving, ideally from experience gained in a professional services environment
  • Strong relationship skills and the capability to understand and quickly respond to the needs of senior stakeholders
  • Strong teamwork skills to work alongside and build relationships with the Marketing team both locally and globally

Marketing Team

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