Marketing Manager at PDSA | England, UK | £43K/yr – £47K/yr

Marketing Manager

England, UK (Hybrid)

£43K/yr – £47K/yrMid LevelFull time

Posted 2 months ago

Job Summary

Own the end-to-end multi-channel marketing engine for a nonprofit, combining paid, owned, and earned media to drive income and audience growth while keeping charity objectives at the core.

Cross-channel Campaign Leadership: plan and execute integrated campaigns across channels, tying activity to measurable income and growth goals.
Collaboration & Optimization: partner with internal teams and agencies to craft insight-led campaigns and continuously improve performance.
Team, Budget & Brand Stewardship: manage a direct report, oversees budgets, and ensure brand, regulatory, and creative excellence across touchpoints.

Job Description

Responsibilities

Lead the planning and execution of integrated marketing campaigns across paid, owned, and earned channels
Drive acquisition and retention strategies, delivering measurable impact aligned with our charitable objectives
Collaborate with internal teams and external agencies to create compelling, insight-led campaigns
Manage end-to-end campaign execution, ensuring timely delivery and achievement of KPIs—including income generation and audience growth
Use performance metrics and audience insights to refine campaign strategies for continuous improvement
Lead and support a direct report, contributing to a positive and productive team culture
Oversee budget planning and resource allocation, ensuring value for money
Maintain brand consistency, regulatory compliance, and creative excellence across all marketing touchpoints

Requirements

Proven experience in delivering integrated marketing campaigns, ideally within the charity or non-profit sector
A solid grasp of both digital and offline marketing techniques, with the ability to adapt across channels
Hands-on experience in national TV and digital media, managing large scale budgets
A data-driven mindset with the ability to translate insights into effective actions
Confidence in managing agency relationships and guiding creative development
Excellent organisational and communication skills, with a collaborative approach to cross-functional working
A proactive and commercial mindset with the ability to lead and inspire others
Experience with CRM systems and analytics platforms would be beneficial but not essential

Preferred

Experience in charity gaming channels desirable

Benefits

Flexible working options to support your work–life balance and individual circumstances.
25 days’ holiday plus Bank Holidays, with option to buy or sell an extra five days.
Three paid special days off: Volunteering Day, Celebration Day and Wellbeing Day annually.
Generous pension options, with PDSA contributions starting at 5% and rising to 10%.
Life assurance providing four times your annual salary for added peace of mind.
AXA Health Employee Assistance Programme, with 24/7 wellbeing support
Retail, holiday and lifestyle discounts available through our staff Fetch benefits platform.
Enhanced maternity, paternity and adoption leave to support you and your family.
10% discount on PDSA Pet Insurance plus access to staff veterinary services.

PDSA

PDSA is the UK’s leading veterinary charity. At PDSA, our vision is a society in which no pet is denied veterinary care just because their owner can’t afford it. With 49 PDSA Pet Hospitals, we deliver vital services across the UK, providing more than 2.2 million treatments and helping more than 430,000 pets every year. PDSA been a lifeline for the owners of sick and injured pets for over 100 years. In that time, we have seen over 20 million pets and provided 118 million treatments. Our services are run by the dedicated vets and vet nurses at our hospitals and cost more than £80 million a year to provide. PDSA receives no government funding, we are entirely funded by public support; mainly through gifts in wills, donations and our charity shops. Our Team: People who work for PDSA are naturally passionate about animal wellbeing. We have more than 2,000 full and part-time staff, based at our Pet Hospitals, in our shops and support centres. We also have an amazing network of more than 2,800 volunteers who provide vital support throughout the UK. At PDSA our people have a business mind and a social heart: we are people who want to make a difference. We offer a diverse range of career and volunteering opportunities, from frontline positions in our Pet Hospitals and charity shops to our dedicated support teams working behind the scenes.

Founded in 1917

Telford, England, GBR

1.5K employees

www.pdsa.org.uk