Responsibilities

• Contribute to the day-to-day management of Paid Search campaigns through tactical execution and account maintenance.
• Uphold a high bar for account health and executional excellence by maintaining existing operational mechanisms and identifying opportunities to build new ones.
• Work within a group of search experts to drive acquisition, adoption, lead generation, and create unique customer experiences.
• Contribute to campaign-level testing strategies for ad copy and landing page experiences that improve the customer experience.
• Seek to answer business questions and inform decisions by diving deep into data to surface insights and make recommendations to optimize and improve performance.
• Analyze campaign performance metrics, identify trends, and provide data-driven insights and recommendations to stakeholders.
• Challenge the status quo and push for the best customer experience.
• Insist on the highest standards and prioritize long-term results over short-term gains.
• Have a backbone, question assumptions, and strive for continuous improvement in campaigns and customer experiences

Requirements

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams
• Experience across affiliate marketing, PPC, SEM and social media advertising

Preferred

• Experience in multi-territory campaign management
• Experience in digital marketing and content production timelines and process
• Experience delivering paid media campaigns spanning TV, print ads and digital/social channels