Responsibilities

• Partner with the Consulting team to develop the go to market plan, positioning and awareness building of Consulting and its service offers in our target markets.
• Own the development and delivery of marketing communication strategies and multi-channel campaign delivery across digital platforms, video, events and print.
• Manage activity across the marketing funnel to deliver marketing qualified leads to the client facing teams.
• Continuously develop the value propositions for our finance, workforce, commercial, automation, change management, and full team, service offers.
• Report on and evaluate all activity against agreed metrics to demonstrate impact and value and refine activity.
• Develop compelling content for internal and external audiences (including clients and prospective clients, suppliers, consumers, key stakeholders and internal staff).
• Use market insights to highlight opportunities to meet client needs via both existing product ranges and product and service development.
• Engage and build relationships with internal stakeholders and external knowledge sources to create an in-depth understanding of the business, its strategy and products, and the broader market in which the business operates.

Requirements

• Marketing degree or similar qualification.
• Proven experience of developing, delivering and evaluating marketing strategies that have driven success in a similar Consulting space.
• Strong stakeholder management skills, and the presence and personality to engage with, and influence, internal and external stakeholders at all levels.
• The ability to prioritise between sometimes competing projects, and the project management expertise to deliver successfully against multiple priorities at pace.
• Demonstrable experience of writing and developing accurate, compelling content for a range of audiences across a variety of channels.
• Creative thinking, flair and a good eye for design.
• Proficiency in applicable software and programs – MS Office, email platforms, digital marketing, design and social media tools
• A marketing degree or equivalent qualification.
• Excellent communication skills (interpersonal, spoken & written).
• Proven experience of developing and delivering agile marketing strategies that have supported growth.
• Experience of launching new consulting services or propositions to market.
• Strong project management skills, with the ability to balance multiple priorities at pace.
• Demonstrable experience of defining, tracking and evaluating ROI on marketing activity.
• Initiative and drive – demonstrable self-motivation and a can-do attitude.

Preferred

• Experience of working within the NHS or wider public sector.

Benefits

• £5,400 cash car allowance
• 25 days annual leave with the option to buy extra days
• 4 x death in service life assurance
• private medical insurance
• pension
• 3 days paid volunteering
• 5 days paid carers leave
• a generous flexible benefits fund which you can take in cash.
• We offer flexible working arrangements