Responsibilities

• Delivery of Retention & Engagement Marketing Activity
• Deliver on retention and customer engagement marketing plans aligned to wider business and marketing objectives
• Execute campaigns that support customer retention, upsell, cross-sell, and account expansion opportunities
• Help communicate and reinforce the membership value proposition across customer touchpoints
• Customer Lifecycle & Retention Marketing
• Support the planning and execution of lifecycle marketing programmes, including:
• Customer onboarding
• Engagement and nurture campaigns
• Retention communications
• Upsell and cross-sell activity
• Help drive customer engagement, product adoption, and account growth
• Support campaigns that increase usage, active users, and customer participation across products
• Assist with customer segmentation and targeting across different account tiers and customer groups
• Campaign Execution
• Coordinate and execute campaigns across:
• Email
• Digital channels
• Social media
• Content marketing
• Events and webinars? Note: original says Events and webinars (no question mark)

Requirements

• Bachelor’s Degree - B.S. or B.A.
• At least 2 years’ experience working in a B2B marketing team, business information subscriptions experience desirable.
• Attention to detail, strong written and verbal communication skills.
• Ability to work to deadlines and prioritise tasks, comfortable working as part of a global team, also with colleagues in events and networks.
• Confident working with numbers, spreadsheets and the full Microsoft Office suite.
• Knowledge of and experience using social media platforms and building engaged communities.
• Experience with email systems, web-based software, back-end website CMS and CRM.
• Energy and confidence in dealing with and influencing a variety of stakeholders, calm under pressure.
• Creative thinker and problem solver, eager to suggest new ideas/ways of doing things.
• Strong creative copywriting skills.
• Learning mindset - keen to develop understanding and expertise in our markets and audiences, relationships across the business and within the industry.

Preferred

• Learning mindset - keen to develop understanding and expertise in our markets and audiences, relationships across the business and within the industry.

Benefits

• PEI Group supports flexible working arrangements, and we welcome career returners.