Responsibilities

• Planning, executing and managing integrated marketing campaigns across Kinetic Games and Kinetic Publishing titles.
• Supporting go-to-market strategies for game announcements, launches, updates and live service content.
• Working closely with developers to understand upcoming content and translate it into compelling marketing campaigns.
• Collaborating with Social Media, Community, Creative, Player Experience and Partnerships teams to ensure campaigns are aligned across all channels.
• Managing campaign timelines, long-term marketing calendars and project deliverables across multiple titles.
• Briefing, coordinating and managing external agencies and freelancers to deliver high-quality creative assets and campaign support.
• Working with platform partners and publishers to coordinate marketing opportunities and promotional activity where appropriate.
• Supporting the creation of marketing assets including trailers, key art, store assets, emails, presentations and promotional materials.
• Monitoring campaign performance, reporting on results and using insights to optimise future activity.
• Helping manage marketing budgets, timelines and priorities across multiple projects.

Requirements

• Experience in a marketing role, ideally within the games industry or wider entertainment sector.
• Experience planning and delivering multi-channel marketing campaigns from concept to execution.
• Strong project management and organisational skills, with the ability to manage multiple priorities simultaneously while maintaining attention to detail.
• Excellent communication and stakeholder management skills, both written and verbal.
• Experience working cross-functionally with creative teams, developers and external partners.
• A strong understanding of digital marketing channels, including social media, content marketing, influencer marketing, email marketing and platform merchandising.
• Comfortable analysing campaign performance and turning data into actionable insights.
• Proactive, collaborative and able to work independently when required.
• A genuine passion for video games, understanding of the games industry and current trends.

Preferred

• A degree or post-graduate qualification in Marketing, Communications or a related field.
• Experience launching or marketing PC and console games.
• Experience supporting live service games and ongoing content marketing.
• Knowledge of Steam, PlayStation, Xbox, Nintendo and Epic Games Store marketing opportunities.
• Experience briefing and managing external agencies or suppliers.
• Experience with influencer and creator marketing campaigns.
• Familiarity with marketing analytics tools such as Google Analytics, Looker Studio or similar reporting platforms.
• Experience using project management tools such as Jira, Monday.com, Asana or Trello.
• Familiarity with industry events such as Gamescom, SGF, etc.
• Experience managing marketing budgets.

Benefits

• Comprehensive Reward Package
• Enhanced Employer Match Pension Scheme
• Annual Bonus
• Weekly Free Team Lunches
• Regular Social Events
• Hybrid & Flextime Working
• Access to Southampton Football Club Tickets - subject to availability and sponsor allocation
• Relocation Package (within the UK only)
• Electric Vehicle Car Scheme
• Employee of the Month Vouchers