Responsibilities

• Lead and execute integrated marketing campaigns that drive brand awareness, membership growth and revenue.
• Adapt global marketing initiatives to resonate with the UK audience, ensuring all content feels locally relevant and culturally aligned.
• Plan and deliver launch campaigns for new studio openings across London.
• Monitor campaign performance and continually optimise activity to improve conversion.
• Develop and manage strategic partnerships with complementary brands, businesses and wellness communities.
• Identify and secure creative collaboration opportunities that extend beyond traditional fitness partnerships.
• Plan and support local events, activations and community initiatives that strengthen brand presence and drive acquisition.
• Build relationships with influencers, ambassadors and key industry contacts.
• Manage external agencies across PR, organic social media and paid advertising, ensuring all activity is aligned, commercially effective and always tied into relevant marketing campaigns.
• Coordinate multiple projects simultaneously while maintaining consistent messaging across all channels.

Requirements

• Experience delivering integrated marketing campaigns that drive commercial results.
• Strong partnership, event and community marketing experience.
• Confidence managing multiple external agencies and internal stakeholders.
• Excellent organisational and project management skills.
• Commercial awareness with the ability to interpret campaign performance and optimise activity.
• Strong communication skills with a collaborative and hands-on approach.
• The ability to work independently and thrive in a scaling, entrepreneurial environment.
• Flexibility to support events, launches and campaign activity outside traditional office hours when required.
• A genuine interest in health, fitness or wellness, with enthusiasm for representing and championing the brand.
• A background within fitness, wellness, hospitality or lifestyle brands would be highly advantageous, although candidates from other consumer-focused sectors with relevant partnership and campaign experience will also be considered.

Preferred

• A passion for fitness and the product.