Marketing Manager at Hackstons | London, UK | £55K/yr – £65K/yr

Hackstons

Marketing Manager

London, UK (On-site)

£55K/yr – £65K/yrMid Level2+ years expPermanent

Posted 2 months ago

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Job Summary

Own the end-to-end lead generation and performance marketing for a luxury whisky division, with CRM, content, and cross-functional leadership to drive ROI.

Lead Gen & Performance Marketing: shape the funnel from awareness to conversion and revenue attribution.
Content, CRM & Reporting: govern content, email, social, CRM tracking, and data-driven performance reviews.
Cross-functional Collaboration: align with Sales, Retail, eCommerce and executives to drive pipeline and accountability.

Job Description

Responsibilities

Lead Generation & Performance Marketing (Core Focus): Own the lead generation strategy for the whisky cask investment division.
Track and report on CPL, ROAS, conversion rates, lead quality and revenue attribution.
Identify opportunities to improve acquisition performance, lead nurturing & conversion.
Content, Social & PR: Oversee content strategy, organic social media, PR activity and email content.
Manage external agencies, freelancers and internal creative support.
CRM & Lead Nurturing (HubSpot): Ensure accurate lead tracking, attribution and pipeline visibility.
Produce regular CRM performance and conversion reports.
Reporting & Commercial Performance: Produce regular reports across all marketing channels.
Analyse performance data and provide actionable insights.
Collaboration & Leadership: Work closely with Sales, Retail, eCommerce and Leadership teams.

Requirements

Minimum 5 years’ experience as a Marketing Manager (luxury, retail, eCommerce, investment or premium consumer sectors preferred)
Strong understanding of lead generation and performance marketing
Experience managing paid campaigns across Meta, Google, LinkedIn
Strong CRM experience, ideally with HubSpot
Commercially minded with strong understanding of ROI, attribution and conversion metrics
Confident managing agencies, creatives and internal stakeholders
Highly organised with ability to manage multiple projects
United Kingdom work authorisation
Lead generation and performance marketing: 2 years (required)
Paid advertising campaigns across Meta, Google, LinkedIn: 2 years (required)
CRM management and customer acquisition funnel: 2 years (required)

Preferred

Experience in luxury sector (preferred)
Experience coordinating with external partners or agencies (nice to have)

Benefits

Exposure to alternative investments and HNW clients
Collaborative, ambitious environment
Company pension
21 Days Holiday + Bank Holidays
Eligibility for our Cask Loyalty Programme (gifted casks at 3, 5 and 10 years)
Staff discount in our Knightsbridge retail experience

Hackstons

Hackstons are redefining the luxury tangible goods market, offering a taste of excellence through curated collections of rare whiskies, fine wines, and exclusive spirits. Founded in 2021 with a focus on cask whisky ownership, our business allows clients to explore whisky as both a consumable and a long term investment. With end-to-end services, from acquisition and storage to bottling and resale, Hackstons is a one-stop destination for collectors, connoisseurs, and investors alike.In August 2024, we opened the doors to our flagship retail experience in Knightsbridge, London, offering expert guidance, private tastings, and a tailored service that reflects the craftsmanship of our curated range of bottled whisky, wines and spirits. In 2026, Hackstons was crowned Newcomer of the Year at the Drinks Retailing Awards, marking a major milestone in its rapid ascent.Visit us in-store or online to discover our premium offerings and enjoy a personalised, unforgettable experience.Retail experience address: 3-4 William Street, Knightsbridge, London, SW1X 9HLOnline store: www.hackstons.com

Founded in 2021

London, England, GBR

27 employees (5 in marketing)

linkin.bio/hackstons