Responsibilities

• Marketing Strategy and Planning
• Lead the group content marketing strategy across all brands, ensuring activity is planned, prioritised and aligned with commercial objectives.
• Develop and manage marketing calendars covering website content, campaigns, PR, events, advertising, email marketing and social media.
• Support the Commercial Director with planning, reporting, budget control and operational decision-making.
• Provide operational support for the online shop and wider group marketing activity when required.
• Team and Agency Management
• Supervise, mentor and support Marketing Executives, setting clear priorities and maintaining high standards of delivery.
• Manage external agencies for PPC, SEO, web development, digital content and campaign activity.
• Attend marketing meetings with external agencies and ensure actions, deadlines and deliverables are followed through.
• Liaise with publishers, printers, photographers, videographers and other suppliers to coordinate marketing materials and content production.

Requirements

• Proven marketing experience, ideally in a B2B, manufacturing, construction products, architecture or technical product environment.
• Excellent written English, copywriting, proofreading and editing skills.
• Strong organisational and project management skills, with the ability to manage multiple priorities and deadlines.
• Experience managing digital marketing activity, including websites, email or CRM campaigns, social media, paid media, content and reporting.
• Confident working with data and analytics, including GA4, Google Search Console and dashboard/reporting tools.
• Experience managing or coordinating external agencies, suppliers and internal stakeholders.
• Ability to supervise, mentor and support junior marketing colleagues.
• Sound working knowledge of Microsoft Office software.
• Modern Marketing Stack
• Candidates do not need to have used every platform listed, but should be confident working with a modern marketing technology stack and able to learn equivalent tools quickly.

Preferred

• A marketing qualification, degree or equivalent professional experience.
• A creative eye and confidence shaping campaign concepts, visual direction, page layouts, photography briefs, short-form video ideas and social content.
• Hands-on experience creating high-quality assets in Canva or Adobe Express, with Adobe Photoshop, InDesign, Illustrator, Premiere Pro, CapCut or Figma experience an advantage.
• Experience working with marketing automation, CRM segmentation, lead nurturing or account-based marketing activity.
• Experience briefing photographers, videographers, designers, web developers or paid media specialists.
• Knowledge of RIBA CPD, architects, specifiers or construction-sector marketing.