Marketing Manager

Frasers Group

Marketing Manager - Evans Cycles

Shirebrook, Nottinghamshire, UK (Unknown)

Salary Not AvailableMid LevelFull time

Posted 7 weeks ago

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Job Summary

Own cross-brand growth for Evans Cycles by shaping the brand portfolio, partnerships, social, and a first‑party data strategy that drives CRM and retention.

Brand Growth: own strategy and campaigns for the own-brand lineup, with product storytelling across content, social, and influencer activity.
Partnerships Activation: plan ROI-focused marketing activations across cycling partnerships and key moments.
Loyalty & Data: rollout first-party data and loyalty programs to enable personalization and CRM-driven retention.

Job Description

Responsibilities

Own Brand Growth: lead marketing strategy and execution for Evans Cycles’ own-brand portfolio (Vitus, Pinnacle, dhb, Muddy Fox, Frog Bikes); drive product storytelling across content, social, and editorial; scale creator and influencer activity.
Partnerships & Activation: support and grow Evans Cycles’ portfolio of strategic partnerships; lead marketing activation plans across partnership channels; deliver plans that maximise ROI and brand exposure; identify opportunities around key moments.
Social & Community: own social media strategy and execution across key cycling brands; plan and deliver always-on content calendars; grow engaged communities that convert.
Loyalty & Data: rollout and optimisation of Evans’ first-party data and loyalty strategy; drive data capture initiatives to support personalisation and retention; drive CRM campaign planning and execution.

Requirements

Commercial marketing experience (retail, sport or lifestyle)
Strong content and social-led mindset
Experience with partnerships or influencers
Exposure to CRM or data-led marketing
Organised, accountable, and results-focused

Benefits

Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work.
Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers.
Fearless 1200 – Fearless 1200 is our way of recognising our growth. It’s bold, ambitious, and designed to reward colleagues across the business for living our values and delivering impact.
Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs.
Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.

Frasers Group

2.8 Glassdoor

Frasers Group started as a small store in Maidenhead in 1982 and from there, grew to become a global powerhouse.We are now a collection of the world’s most iconic brands including Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast.We believe the higher the risk, the greater the reward. We’ve never been afraid to strive forward and change the way the industry operates, diversifying our portfolio and elevating stores. We’re pushing the boundaries of traditional retail environments; future-proofing our business and improving product access to create a shopping environment that will be fit for purpose for many more years to come.We’re not sitting back – there’s no room for hesitation.

Founded in 1982

London, England, GBR

17K employees (679 in marketing)

frasers.group

38% recommend to a friend

71% CEO approval