Responsibilities

• Own the end-to-end planning and execution of European field events — including owned events, sponsored industry conferences, roundtables, and executive dinners — aligned to pipeline and revenue goals.
• Build and maintain a European events calendar, managing logistics, vendor relationships, budget, and post-event follow-up to ensure measurable ROI.
• Partner with the sales team to ensure event audiences reflect target account lists, and that every event ties to a clear pipeline outcome.
• Track and report on event performance including attendee quality, influenced pipeline, and cost-per-opportunity.
• Partner with the Growth Marketing team to design and execute ABM programs targeting high-priority European accounts in collaboration with sales leadership.
• Use account intelligence to both inform campaigns and support the regional sellers.
• Measure ABM effectiveness at the account level, reporting on account engagement, pipeline created, and influenced revenue.
• Own regional pipeline contribution targets, developing programs that generate qualified opportunities for the European sales team.
• Build and execute integrated campaigns — across email, paid, content, and events — that move target accounts through the funnel.
• Partner with the global Growth Marketing team to localize and adapt global campaigns for the European market, including messaging, channels, and timing.

Requirements

• 4-6 years of B2B marketing experience, with a strong track record in field marketing, events, or demand generation roles, ideally within a high-growth technology company.
• Demonstrated experience running field events end-to-end — from strategy and planning through to execution and post-event reporting.
• Hands-on experience building and executing ABM programs, including target account selection, campaign orchestration, and measurement.
• Experience working closely with sales teams and an understanding of how marketing contributes to the revenue funnel.
• Prior experience in the European market.
• Experience working across time zones as part of a global team.
• Strong project management skills — able to manage multiple workstreams and deadlines simultaneously with a high degree of organization and attention to detail.
• Analytical mindset with the ability to interpret campaign data, draw actionable insights, and present results clearly to stakeholders.
• Excellent written and verbal communication skills, with the ability to adapt messaging for different audiences and channels.