Responsibilities

• Develop and implement marketing plans to drive lead generation and revenue growth.
• Manage and analyse the lead generation pipeline and marketing performance.
• Support product launches and communicate new product developments to customers and the sales team.
• Conduct market research, competitor analysis and identify new growth opportunities.
• Plan and manage exhibitions, trade shows and promotional events.
• Develop digital marketing activities including LinkedIn, webinars and other online channels.
• Manage marketing materials, website content and brand communications.
• Support the product innovation roadmap through market and customer insight.
• Maintain customer and distributor pricing structures and price lists.
• Provide product marketing support, training and technical guidance where required.

Requirements

• Degree qualified in Marketing, Business, Commerce or a related discipline, and/or a relevant technical qualification.
• Proven marketing management experience within a technical, industrial or manufacturing environment.
• Strong background in lead generation, product marketing and digital marketing.
• Experience managing exhibitions, product launches and marketing campaigns.
• Sales management experience would be very useful.
• Excellent communication, project management and organisational skills.
• Strong analytical capabilities with the ability to identify market opportunities and create compelling value propositions.
• Experienced user of Microsoft Office applications and CRM systems, ideally Salesforce.
• Self-motivated, commercially minded and capable of managing multiple priorities.