Responsibilities

• Own the marketing plan: Develop and deliver a focused plan aligned with our commercial priorities, target markets and product roadmap.
• Position complex technology: Create clear propositions, messages and value arguments for our products, capabilities, customer segments and use cases.
• Support sales: Produce presentations, product briefs, brochures, case studies, demonstration narratives and comparison material that help opportunities progress.
• Deliver campaigns: Plan and run coordinated activity across the website, email, LinkedIn, public relations, events, exhibitions and partner channels.
• Create strong content: Write and produce accurate, persuasive material for technical, commercial and senior audiences, including articles, customer stories, product content, photography and video.
• Own the website and digital presence: Improve content, customer journeys, search performance and conversion, using data to determine what is working and where effort should change.
• Develop market insight: Build our understanding of customer needs, competitors, buying behaviour, market structure and emerging opportunities.
• Measure and build: Establish practical performance measures and define the specialist capabilities, processes and resources required as the marketing function grows.

Requirements

• Relevant experience: Around five years or more in marketing, with evidence of increasing responsibility and commercially useful delivery.
• B2B marketing: Experience marketing products or services to business, government or institutional customers through a considered sales process.
• Technical or complex markets: Experience in technology, software, security, aerospace, engineering, industrial systems or another sector where products require explanation and evidence.
• Product and campaign marketing: Evidence of developing propositions, messaging, sales enablement and coordinated campaigns with clear objectives and measures of success.
• Outstanding communication: The ability to turn technical information into accurate, concise and persuasive content in excellent written English.
• Digital capability: Practical experience of website management, content systems, email marketing, search optimisation, social channels and analytics.
• Commercial judgement and ownership: An understanding of sales pipelines and opportunity progression, combined with a record of completing work to a high standard without waiting for detailed instruction.

Preferred

• Marketing to defence, security, law enforcement, critical infrastructure, aviation or public sector customers.
• International B2B marketing or support for distributors, resellers and strategic partners.
• Supporting bids, tenders, proposals or account based marketing for high value opportunities.
• Managing agencies, freelancers, events, product launches or a small internal team.