Responsibilities

• Manage and implement the marketing strategy, spend and budget for the History list across print, ebook and audiobook formats
• Devis e and deliver all aspects of marketing plans for the lists, including but not limited to: email marketing; web marketing and SEO; social media; print and online advertising (including PPC); review copy outreach; academic conferences and events; author care; and sales materials and support
• Collaborate closely with a US marketing counterpart on global marketing strategy, tactical plans and author care
• Work closely with Editorial, Sales and Bloomsbury Digital Resources teams to deliver results-driven, creative campaigns that drive adoptions, usage, engagement, brand recognition and sales across print and digital
• Partner with external organisations, such as scholarly societies, to extend reach and visibility
• Improve online discoverability by optimising marketing copy and metadata
• Play a part in exciting departmental projects and initiatives such as cross-list campaigns, the Bloomsbury Academic blog and more

Requirements

• Demonstrable marketing experience, ideally within academic publishing
• Strong interpersonal skills, with experience of building and maintaining relationships both internally and externally, demonstrating a positive attitude and diplomacy
• Excellent written and verbal communication skills with the ability to write persuasive, market-focused copy for different audiences and a good eye for detail
• Excellent organisational, multi-tasking and time management skills; able to work across large volume of titles/authors
• Hands-on experience of budgeting, planning and monitoring spend
• Devising creative or experimental campaigns on your own initiative
• Digital marketing across email, web, social media and PPC
• Optimising marketing activities through analysis and A/B testing
• Conferences — attending, planning, producing booklists and organising inserts
• Proofreading and copywriting

Preferred

• A solid understanding of recent developments in higher education and the publishing industry
• Familiarity with academic adoption sales cycles
• Knowledge of web analytics tools, GEO/SEO and social media monitoring platforms

Benefits

• Bloomsbury Benefits
• Two paid Personal Wellness Days
• Flexible Fridays – take Friday afternoon off by working an additional 3 hours and 30 minutes earlier in the week
• Work Anywhere Fortnight - For two weeks of any calendar year. The minimum period for Working Anywhere is one week, the maximum period is two weeks.
• Season Ticket Loan
• Learning & Development - Free access to LinkedIn Learning, BookMachine Campus, InRehearsal & IPG Skills Hub
• Share Save Scheme
• AXA Healthcare Plan (Private Medical Insurance)
• Ride to Work Scheme
• Peppy Health App
• In-house Doctor
• Eye Care Voucher Scheme
• EAP Advice and Counselling
• Company culture – Employee Voice Meetings, Staff Networks (Bloom, Accessibility, Mental Health, Pride, and Parents, Guardians and Carers, Multi-Faith) and Mental Health First Aiders trained across the UK offices, Publishing Events and access to free Publishing Resources