Marketing Manager

Reading, UK (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own social content strategy and execution with clear ownership of content creation, channel management, and CRM-driven performance for a fashion-forward audience.

  • Content Engine: plan, film, edit, and repurpose daily short form content across Reels, TikTok, and Stories while preserving brand voice.
  • Platform & Community: run Instagram, TikTok, Facebook, and Pinterest, monitor engagement, and handle customer inquiries in real time.
  • Performance & CRM: build CRM journeys, optimize segmentation, and report on key metrics across email, paid, web, and organic to drive measurable impact.

Job Description

Responsibilities

  • Plan and create engaging daily content (Reels, TikToks, Stories, Posts)
  • Film and edit short-form video content in-house
  • Create on-brand graphics and captions
  • Manage content calendar across platforms
  • Repurpose long-form content into short-form assets
  • Manage Instagram, TikTok, Facebook, Pinterest social accounts
  • Monitor DMs, comments and community engagement
  • Respond to customer enquiries via social
  • Maintain brand tone of voice
  • Manage performance across email, paid media, web, and organic channels

Requirements

  • 3-5 years of social media experience
  • Strong photo and video editing skills (e.g adobe premiere pro)
  • Confident filming and presenting when needed
  • Highly organised, comfortable juggling multiple campaigns and deadlines in a fast-paced environment
  • Confident copywriter aligning with our tone of voice and audience

Preferred

  • Experience in fashion, beauty, or lifestyle brands
  • A sharp creative eye, with the ability to spot trends early and turn them into relevant content
  • Deep understanding of the platform formats, algorithm shifts, and what makes content perform
Crystal Heaven London logo

Crystal Heaven London

Crystal Heaven London inspires aspirational women to discover their personal identity through meaningful treasures, unleashing their creativity to avoid mediocrity. We are an independent British brand founded in 2013, specialising in exclusive Sterling Silver, Solid Gold, and Implant-Grade Titanium piercing jewellery. Our jewellery is designed by hand in-house by Natasha and handcrafted by talented artisans across the world who share our value for ethical production methods. We stand by our philosophy of 'quality over quantity' choosing to produce our collections in small intentional batches using high-quality metals that stand the test of time, in our mission to combat "fast fashion" and the throwaway culture.

Founded in 2013
Reading, England, GBR
4 employees (1 in marketing)

Traffic Signals

Monthly Visitors
86.1K
Monthly Google Ads Budget
$65
Traffic Source Mix
Search
46.1%
Direct
38.5%
Referral
6.1%
Social
7.7%
Paid
1.3%

Headcount Trend

Current headcount: ~4

Marketing Team

Marketing Team Size
1 (25% of company)