Marketing Manager

UK (Hybrid)

Salary Not AvailableMid LevelPart time

Posted 1 month ago

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Job Summary

Own the marketing and audience development agenda for a regional theatre, balancing strategy, content creation, and PR to grow reach and ticket sales.

  • Marketing Strategy & Audience Development: Own annual plan development, audience analysis, and diversification efforts.
  • Digital Marketing & Content Creation: Drive website, social content, email campaigns, and analytics-driven optimization.
  • PR & Communications: Build local media relationships and manage the theatre brand and coverage.

Job Description

Responsibilities\n- Marketing Strategy & Audience Development: Develop and deliver annual marketing and audience development plans.\n- Marketing Strategy & Audience Development: Analyse audience data, sales trends and customer feedback to identify growth opportunities.\n- Marketing Strategy & Audience Development: Support audience diversification initiatives and community engagement programmes.\n- Marketing Strategy & Audience Development: Contribute to programming discussions by providing audience insights and market intelligence.\n- Digital Marketing & Content Creation: Manage and develop the theatre website.\n- Digital Marketing & Content Creation: Create engaging content across social media platforms.\n- Digital Marketing & Content Creation: Produce email marketing campaigns and newsletters.\n- Digital Marketing & Content Creation: Create digital advertising assets, including video content.\n- Digital Marketing & Content Creation: Monitor campaign performance and optimise activity using analytics.\n- PR & Communications: Develop relationships with local and regional media.\n- PR & Communications: Write press releases and secure coverage for productions and events.\n- PR & Communications: Manage the theatre's public profile and brand reputation.\n- Print & Promotional Materials: Design and oversee production of brochures, posters and other marketing collateral.\n- Print & Promotional Materials: Coordinate print schedules and distribution.\n- Print & Promotional Materials: Ensure venue displays and promotional materials remain current and visually engaging.\n- Ticketing & Sales Support: Manage event listings and marketing information within the ticketing system.\n- Ticketing & Sales Support: Support online booking systems and third-party ticketing relationships.\n- Ticketing & Sales Support: Produce sales and marketing reports.\n- Partnerships & Income Generation: Identify sponsorship, advertising and partnership opportunities.\n- Partnerships & Income Generation: Support fundraising campaigns and grant applications.