Responsibilities

• Planning and executing trade marketing activities that support sell-in, sell-through and stronger retailer partnerships across the UK market
• Acting as the key marketing contact for UK retailers and channel partners, ensuring campaigns, promotions and activations are delivered smoothly and to brand standards
• Coordinating promotional activities, point-of-sale materials, product launches, trade activations and channel-specific campaigns
• Working closely with the sales team to turn account priorities into practical marketing support, including assets, campaign materials and retailer communication
• Managing trade marketing timelines, budgets, suppliers and feedback to continuously improve campaign performance
• Taking ownership of TikTok Shop performance by managing the external agency, setting the content and promotional calendar, and tracking sales, conversion, engagement and ROI
• Coordinating TikTok creators, affiliates and live-selling activity while ensuring brand consistency and compliance with platform and brand guidelines
• Planning and delivering UK brand events, including launches, activations, trade shows, exhibitions and retailer or partner events
• Managing external partners such as agencies, creators, designers, printers and event suppliers, ensuring work is delivered on time, on brief and within budget
• Tracking and reporting on trade marketing, TikTok Shop and event performance, sharing clear insights and recommendations with management

Requirements

• Demonstrable experience in trade/channel marketing, retail marketing or a similar commercial marketing role
• Hands-on experience managing TikTok Shop, e-commerce or social commerce activity — including managing agencies or external partners
• Experience planning and delivering events, activations or exhibitions
• Background in retail, beauty, cosmetics, consumer goods or wholesale is a strong advantage
• Confident with social commerce metrics, marketing analytics and budget management
• Fluent English required

Preferred

• Strong commercial instinct — able to connect marketing activity to sell-through and ROI
• Confident owning workstreams and managing agencies/partners with minimal oversight
• Excellent organisation across multiple campaigns, deadlines and stakeholders
• Creative, proactive and comfortable moving between strategy and hands-on delivery

Benefits

• A key role in a growing international beauty company
• Dynamic and entrepreneurial working environment
• Exposure to international beauty brands and markets
• Supportive and collaborative company culture
• Opportunities for professional growth and development
• Flat organizational structure encouraging initiative and ownership
• Make suggestions and recommendations to improve work efficiency, quality and processes
• Expect safe, healthy and appropriate working conditions
• Receive the necessary information, documents, tools and resources required to fulfil job responsibilities
• Request relevant training