Responsibilities

• Campaign planning & execution
• Take ownership of marketing activity across a portfolio of events and bespoke commercial projects from the outset
• Execute end-to-end marketing campaigns for both face-to-face and virtual events, and bespoke commercial projects
• Create and maintain marketing plans for assigned events and commercial campaigns, ensuring objectives, timelines and KPIs are clearly defined
• Manage partnerships with relevant associations, organisations, sponsors and commercial partners
• Plan and deliver integrated marketing campaigns across email, web, social and paid channels
• Collaborate with internal teams to ensure campaigns are well-executed, compliant and aligned with brand guidelines
• Support the promotion of a variety of bespoke projects across our media brands
• Content management
• Write compelling marketing copy to drive acquisition, engagement and retention across multiple channels, including email, websites, editorial content, social media and commercial campaign assets
• Develop and adapt content and messaging to support both event marketing and bespoke commercial projects
• Maintain and update event and campaign landing pages to ensure content is accurate, engaging and conversion-focused
• Performance & optimisation
• Apply a data-driven approach to campaign optimisation across events and bespoke commercial projects
• Optimise registration journeys, conversion rates and post-campaign engagement to help achieve attendance, commercial and revenue targets
• Use data and insight to evaluate campaign effectiveness, demonstrate ROI and inform future marketing strategy
• Monitor marketing trends, audience behaviour and competitor activity to identify opportunities for innovation and performance improvement
• Track and manage marketing budgets for assigned campaigns and projects
• Review campaign performance, produce post-campaign analysis and implement learnings to improve future engagement and conversions