Marketing Manager, Bonhams Cars
London, UK (Unknown)
Posted 1 day ago
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Job Description
Responsibilities
- Develop and execute integrated marketing campaigns for the Cars, Bikes and Automobilia, driving consignments, bidder engagement and auction participation across digital and offline channels.
- Own the marketing calendar and campaign plans end-to-end, from consignment through to sale and post-sale follow-up.
- Work with our media agency to manage paid advertising across channels, including Google Ads and Meta, monitoring performance and optimising campaigns.
- Lead content strategy and creation across copy, social media, email marketing and creative production, including the development of creative briefs.
- Build and deploy consignment and selling email campaigns using Salesforce.
- Work closely with the Design team to produce print advertising and other campaign assets.
- Update website content, including homepage banners, sale banners and other marketing pages.
- Build and maintain brand consistency across all client touchpoints, both digitally and across auctions and events.
- Support the Head of Operations roles in the motoring team with planning and delivering the annual events calendar, partnerships and sponsorship activity where required.
- Manage campaign budgets, process invoices and ensure marketing spend is effectively managed.
Requirements
- Proven experience delivering integrated, multi-channel marketing campaigns.
- Strong understanding of digital marketing, including paid media, email marketing, social media and content.
- Experience managing agencies, budgets and campaign performance.
- Strong analytical skills, with experience using data and insights to optimise marketing activity.
- Excellent communication and stakeholder management skills.
- Highly organised, with the ability to manage multiple projects and meet deadlines.
- Proactive, collaborative and able to work effectively in a fast-paced environment.
- A genuine interest in the automotive sector and an appreciation of the luxury and collector car market.
Preferred
- A genuine interest in the automotive sector and an appreciation of the luxury and collector car market.
Benefits
- 28 days holidays (including Bank Holidays), increasing to 33 with service
- Healthcare and Life Assurance
- Enhanced maternity and paternity leave
- Cycle to Work Scheme
- Season Ticket Loan
Bonhams
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
