Marketing Manager (B2B)

London, UK (Hybrid)

£31K/yr – £44K/yrMid LevelFull time

Posted 1 month ago

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Job Summary

Own and deliver targeted B2B marketing strategies to grow partner and employer engagement, collaborating with creative services, leveraging digital and traditional channels, and identifying new opportunities to deepen partnerships during a key growth period.

Job Description

Responsibilities

  • Our Brand and Marketing team is looking for a creative, strategic, and proactive B2B Marketing Manager (12-month fixed-term contract – maternity cover) to help grow awareness of the Trust among key delivery, referral and employer partners, ultimately increasing engagement with young people and supporting positive education, employment and training outcomes.
  • Working as part of a team of managers, you will lead the development and delivery of targeted marketing strategies that strengthen our relationships with partners and position the Trust as a trusted and impactful organisation within the sector.
  • Your work will focus on increasing awareness of our services through partner and employer networks, using a blend of digital and traditional channels to reach professionals and organisations that support young people into opportunities and sustainable outcomes.
  • You will collaborate closely with our in-house creative services team to commission and review high-quality, partner-facing content, and use data and insight to continuously improve performance.
  • You will also play a key role in identifying new opportunities to grow and deepen partnerships, including employer engagement activity that helps create pathways to employment for young people, ensuring our approach aligns with and supports our EDI strategy.
  • This role is perfect for you if you are confident using a range of marketing skills, including digital channels and campaigns, to engage professional audiences and generate referrals.
  • You will have a strong understanding of the B2B marketing communications mix, knowing how to select the right channels and messages to influence and motivate partner organisations, employers and stakeholders.
  • It is an exciting time to join the team as we continue to embed our new name and brand.
  • While this role is a maternity cover position, it comes at a period of significant opportunity, with a number of exciting new projects and initiatives in development.
  • As such, we are looking for a self-starter who is comfortable taking ownership of new projects, driving them forward with confidence, and communicating progress, opportunities and impact effectively across the wider organisation.

Benefits

  • Great holiday package! 30 days annual leave entitlement, plus bank holidays. Office closure on the days between Christmas and New Year
  • Flexible working! Where operationally possible, our roles require a combination of office days and working from home (please speak to the hiring manager about this particular role)
  • You can volunteer for and/or attend events – The King's Trust Awards, Pride, active events, etc.
  • In-house learning platform! Develop your skills for your career and your role
  • Benefits platform! Everything from health and financial well-being support to discounts on your favourite restaurants, shops and cinemas.
  • Personal development opportunities through our Networks – KT CAN (Cultural Awareness Network), KT GEN (Gender Equality Network), KT DAWN (Disability & Wellbeing Network), and PULSE (LGBTQIA+ Network).
  • Fantastic Family leave! Receive 13 weeks of full pay and 13 weeks of half pay for maternity and adoption leave. Receive 8 weeks of full pay for paternity leave.
  • Interest-free season ticket loans
  • The Trust will contribute 5% of your salary to the Trust Pension Scheme
  • Generous life assurance cover (4 x annual salary)
The King's Trust logo

The King's Trust

For 50 years, The King’s Trust has been working for young people across the UK. We empower 11–30-year-olds to build confidence, gain skills, and achieve their goals through free courses, career support, and business mentoring. Join us as we celebrate five decades of helping young people succeed. #KingsTrust50Founded by His Majesty The King in 1976, when he was HRH The Prince of Wales, we’ve helped more than 1,000,000 young people into work, education and training – and there’s more work to do. If you're a young person, or know a young person who could benefit from our support, call us free on 0800 842 842 or visit our website: www.kingstrust.org.uk We're open 9am-6pm, Monday to Friday.

Founded in 1976
London Colney, England, GBR
2.1K employees (83 in marketing)

Traffic Signals

Monthly Visitors
230.2K
Monthly Google Ads Budget
$94
Traffic Source Mix
Search
45.5%
Direct
36.9%
Referral
13.5%
Social
2.8%
Paid
1.3%

Headcount Trend

Current headcount: ~2.1K

Marketing Team

Marketing Team Size
83 (4% of company)