Responsibilities

• Design and execute highly targeted 1:1 and 1:few ABM programmes for strategic accounts and account clusters
• Build account-specific marketing strategies based on ICPs, buying committee insights, market intelligence and commercial priorities
• Partner closely with Sales to understand account priorities and translate them into effective marketing programmes
• Work alongside the CRM Manager to develop segmentation, account engagement tracking, nurture journeys and reporting frameworks
• Create and execute multi-channel campaigns across email, LinkedIn, paid media, events, direct mail, content and sales outreach
• Develop tailored messaging, content and engagement strategies for priority accounts and sectors
• Analyse customer data, buying signals, account engagement and market trends to inform campaign strategy and optimisation
• Track, measure and optimise campaign performance, pipeline contribution and ROI
• Establish scalable ABM processes, documentation and best practices that can grow with the business

Requirements

• Demonstrable hands-on experience running true account-based marketing programmes, including 1:1 and/or 1:few ABM campaigns
• Proven experience designing and executing ABM programmes from account selection through to campaign strategy, execution, optimisation and measurement
• Experience building or scaling ABM programmes within a growing or evolving organisation
• Experience working closely with sales teams to create and progress pipeline opportunities
• Strong understanding of B2B sales processes and complex buying committees
• Strong analytical capability and confidence using data to drive decisions
• Excellent project management, stakeholder management and communication skills
• Ability to manage multiple priorities while maintaining a high standard of execution

Preferred

• Experience using account intelligence platforms such as Beauhurst, Cognism, Apollo, ZoomInfo or similar
• Experience using CRM and marketing automation platforms such (HubSpot preferred)
• Experience working alongside CRM, RevOps or Revenue teams

Benefits

• A supportive, friendly, hard-working team.
• Quarterly team socials & get-togethers.
• Bring your pooch to work - we are a dog-friendly office.
• Take a half-day on your birthday.
• A mental health personal day.
• One paid charity day per year.
• Competitive salary £50,000-£55,000 + performance based bonus scheme.
• 25 Days holiday per year (excluding Bank Holidays).
• £50 per month wellbeing allowance.
• Cycle to work salary sacrifice scheme £2000