- Develop and implement comprehensive marketing strategies and campaigns - Manage digital marketing activities including SEO, SEM, email, social media, and content marketing - Oversee brand positioning and ensure consistent messaging across channels - Conduct market research and competitor analysis to identify opportunities - Plan and manage marketing budgets and track ROI - Collaborate with sales, product, and creative teams to align marketing initiatives - Manage external agencies, vendors, and partnerships - Analyze campaign performance using analytics tools and prepare reports - Organize events, promotions, and product launches when required - Lead and mentor junior marketing team members Preferred: - MBA or relevant marketing certification - Experience with paid advertising platforms such as Google Ads or Meta Ads - Knowledge of marketing automation tools - Experience in B2B or B2C marketing (depending on company requirement)