Responsibilities

• Own the health and growth of a portfolio of our best-loved brands, driving volume, value and market share
• This is one of our largest portfolios and the scope and accountability sit at director level
• You are the brand guardian and the leading advocate for these brands right across the HEINEKEN UK business
• Lead a team of managers and senior specialists. Your job is to get the best from them, building their capability and developing the talent we will need next, rather than doing the work yourself
• Set and own the brand and channel plans
• Use the full marketing mix to grow profitability and brand awareness, track performance against plan, and step in early where something needs correcting, keeping people informed as you go
• Partner with senior leaders across Business Units to shape cross-functional strategies
• Read consumer attitudes, competitor moves and distribution closely so our brands keep pace with the market
• Help lead our Marketing transformation, influencing across functions and stakeholders within a complex multinational matrix

Requirements

• Extensive FMCG or CPG experience in brand marketing and the core of your career in creative brand building
• End-to-end business leadership, with large-scale P&L ownership and clear commercial accountability
• A track record in modern, culture-led brand building, with the appetite to drive Marketing transformation
• Experience leading sizeable, high-performing teams, building capability and developing talent rather than doing the work yourself
• Confidence operating within a complex multinational matrix, influencing across functions and stakeholders
• Deep consumer sector knowledge, with a feel for the external market, competitor behaviour and distribution
• Strong commercial and analytical judgement, turning insight into winning brand and channel plans
• Experience developing through-the-line communications campaigns across the full marketing mix

Preferred

• You’re also likely to bring experiences not listed here. These are welcome and celebrated.

Benefits

• Annual bonus
• Benefits Allowance (15% of base salary)
• Company-funded Private Medical Healthcare
• Double-matched pension (up to 10%)
• 35 days annual leave (holiday trading available) + 3 public holidays
• Flexible benefits, including a retail discounts platform
• A quarterly allowance to purchase our delicious ciders and beers (low and no alcohol options available)