Marketing Lead

London, UK (Remote)

Salary Not AvailableMid Level5+ years expContract

Posted 7 weeks ago

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Job Summary

Own and sharpen PickArt brand and messaging for artists and venues while turning interest into signups through SaaS copy, client-facing decks, and targeted experiments.

  • Brand and messaging ownership: craft credible, consistent storytelling and visuals for artists and hospitality partners.
  • Conversion focus: test and optimize sales engine copy to clearly communicate value and drive sign-ups.
  • Growth and partnerships: run small market analyses, growth experiments, and venue partnerships to expand the network.

Job Description

Responsibilities

  • Building Brand Trust: Craft messaging and visuals that position PickArt as a credible, values-driven partner for both artists and venues through consistent tone, storytelling, and high-quality materials.
  • Conversion-Driven Copy for SaaS: Develop and test messaging for our sales-engine product, aimed at artists and venues using PickArt’s digital tools to sell art directly. Turn curiosity into sign-ups with smart, confident copy and clear communication of value.
  • Supporting Sales & Curation Teams: Elevate the look and feel of our pitch decks, info packs, and presentations, ensuring that every piece of client- and partner-facing material speaks the same brand language.
  • Market and Audience Analysis: Design and conduct small-scale market analyses (through surveys, interviews, or focus group) to understand our audiences better and refine our messaging.
  • Marketing Experiments & Growth Initiatives: Identify and test new ways of reaching artists, venues, and art buyers. This may include content campaigns, partnerships, events, PR opportunities, referral initiatives, community-building activities, or entirely new ideas.
  • Hospitality Partnerships & Venue Acquisition: Help expand PickArt's network of hospitality partners by identifying and engaging potential venues, property hosts, short-term rental operators, hotels, cafés, restaurants, and workspace providers.

Requirements

  • Have 5+ years of experience in brand, content, or growth marketing, preferably within hospitality, hotels, short-term rentals, real estate, coworking, or related industries.

Preferred

  • Enthusiasm for the arts sector is essential; professional experience in the arts is not required, but enthusiasm is essential.
PickArt logo

PickArt

PickArt is a platform connecting artists, property owners, and guests. We place genuine artworks in rental-properties (concentrating on short-term rental apartments) to change how art is discovered, experienced, and sold. Guests encounter the artworks in the comfort and privacy of their vacation accommodation. They can choose to interact with the pieces and purchase them in one click, taking a meaningful memory of their vacation back home.With us, artists can overcome long-standing barriers to selling their art, showcase it within living spaces, and even monetise their stock before it sells!Property hosts enjoy aesthetic enhancement of their properties which leads to better reviews, higher occupancy rates, and better nightly rates. Not only is this entirely cost free, but it also brings in additional revenue.Our guests enjoy culturally rich travel experiences that connect them with their destination. If they love their stay, they can take home the most authentic souvenir - a local artwork.

Silvaplana, Graubünden, CHE
5 employees

Traffic Signals

Monthly Visitors
1.7K
Traffic Source Mix
Search
50.1%
Direct
31.1%
Referral
11.8%
Social
4.8%
Paid
1.2%

Headcount Trend

Current headcount: ~7