Responsibilities

• Develop and execute a global brand strategy across thought leadership, research, and media channels.
• Build a strong executive voice through articles, reports, awards, and partnerships.
• Establish Merge as the most trusted and recognizable brand powering seamless stablecoin-to-fiat payment infrastructure for businesses worldwide.
• Grow engagement across owned and earned channels, driving measurable increases in reach and brand recall.
• Build positioning and messaging that resonates with modern fintech, AI, crypto, and global payments audiences.
• Build a high-performance inbound engine that drives qualified enterprise leads and pipeline contribution across regions.
• Develop and manage multi-channel campaigns that span content, digital, and event marketing.
• Develop media outreach, and AI / LLM optimized publication strategies to improve visibility, and authority.
• Develop sharp, founder-style storytelling around payments, compliance, stablecoins, VASP/CASP infrastructure, and cross-border finance
• Deliver a cohesive enablement suite — from case studies to sales playbooks — that improves conversion and sales efficiency.

Requirements

• Strong experience in B2B marketing.
• First principles thinking to deploy strategies that are appropriate for the challenges at hand
• Exceptional communication, storytelling, and executive presence.
• Experience managing multi-channel campaigns and event strategies globally.
• Strong operational discipline with comfort navigating analytics, CRM, and funnel metrics.
• Comfortable using AI tools for content, research, campaign optimization, and workflow efficiency.
• Ability to think like an operator — not just execute campaigns, but build and scale the marketing function.
• Strong communication and collaboration skills across sales, product, compliance, and leadership teams.
• Someone ambitious, internet-native, creative, and excited to build for the next generation of global finance.

Preferred

• Established relationships across fintech communities, founders, media publications, influencers, and strategic growth partners would be a significant advantage.