Marketing Lead, Growth & Scale

UK (Remote)

Salary Not AvailableSenior LevelFull time

Posted 6 weeks ago

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Job Summary

Own and drive BU marketing strategy and demand programs with cross-functional alignment to Sales and Customer Success, while building a scalable lifecycle, renewal and expansion engine and a strong performance cadence.

  • BU marketing strategy: translate briefs into a prioritised plan and decide what to include or drop
  • Pipeline generation: own acquisition plans, channel performance, and lead quality loops with Sales
  • Lifecycle and retention: shape customer communications, renewals and expansion in partnership with Customer Success

Job Description

Responsibilities

  • BU marketing strategy and roadmap - From commercial brief to prioritised plan, accountable for what's in and what's out
  • Pipeline and demand generation - Acquisition plans, channel performance, lead quality loops with Sales
  • Lifecycle and retention - Customer communications, renewal and expansion programmes, working alongside Customer Success
  • Performance reporting - tracking pipeline contribution, conversion and retention impact against company-wide metrics
  • Team Leadership - Day-to-day direction, coaching and line management of two Marketing Coordinators
  • You'll work closely with a central Marketing team and line-manage two Marketing Coordinators, so you'll need to be as comfortable influencing upwards and laterally as you are coaching a team and rolling up your sleeves on execution when it matters.

Requirements

  • - Has owned end-to-end marketing performance for a BU, segment or revenue line in a B2B environment
  • - Comfortable with the full funnel — acquisition through to retention and expansion, not just top-of-funnel
  • - Has worked closely with Sales and Customer Success as commercial partners, not just internal clients
  • - Has coached or managed junior team members
  • - Operates well in matrixed environments — gets things done through influence as much as authority
  • - Impeccable attention to detail and a high degree of accuracy
  • - Excellent written and verbal communication skills
  • - You must be comfortable with working in a remote-first environment

Nice to have

  • Background in SaaS, fintech or a similarly commercially complex sector
  • Experience working alongside a central / shared marketing function
  • Startup/scaleup experience
  • Knowledge of shares and share schemes
  • Experience working in a remote-first team

Benefits

  • This job remote-first, although attendance is required twice yearly at our in-person get-togethers
  • A flexible environment to help you achieve the best work/life balance
  • Equity, of course! (After the qualifying period)
  • Monthly recognition scheme, where we celebrate our folk
  • Support with home working equipment*
  • A personal training and development budget to keep your career and professional growth on track
  • Private medical insurance (after the qualifying period)
  • Team retreats are held twice a year. They can include an overnight stay and focus on fun and team cohesion
  • Great team ethos, connect through regular team and company socials.
  • 25 days annual leave plus one extra day per year of service (up to five days)
  • Employer contribution pension scheme (after the qualifying period)
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Vestd

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Share ownership with confidence. Vestd is the UK’s go-to platform for employee share schemes, equity management and fundraising readiness. We empower companies of all sizes to motivate and reward their teams fairly, without the faff. Award-winning. Purpose-driven. UK-based.Success is better shared, so we make it simple. And in doing so, we’re helping build a world that is better for everybody. B Corp. FCA-regulated. ISO 27001 certified. We are the only FCA-regulated, B Corp-certified and ISO 27001-certified business of our type - and the businesses we serve deserve nothing less.Curious?We have a tonne of info and free resources on our website, so check that out. You can also take a peek at our platform or skip ahead to speak to a specialist (for free).

Founded in 2014
London, England, GBR
113 employees (16 in marketing)
88% recommend to a friend

Traffic Signals

Monthly Visitors
82.5K
Monthly Google Ads Budget
$4.3K
Traffic Source Mix
Search
44.4%
Direct
45.3%
Referral
6.3%
Social
2.1%
Paid
1.8%

Headcount Trend

Current headcount: ~113

Marketing Team

Marketing Team Size
13 (12% of company)
Marketing Roles Posted (Last 30 Days)
1

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