Responsibilities

• Build CHX’s inbound landlord acquisition engine. Select, test, and prove out channels (paid, content/SEO, organic social, partnerships/PR) with data, not opinion.
• Generate qualified inbound landlord leads and hand them to the Portfolio Development team, tagged and execution-ready, for discovery calls and closing.
• Write the ad copy, build the creative concepts, and decide on messaging yourself, there's no agency or copywriter to hand this off to.
• Manage a dedicated marketing budget with real financial discipline, every pound is accountable, and you know your cost-per-lead and ROI without being asked.
• Produce weekly performance reports and data analysis for the exec team, covering every channel and experiment you run.
• Maintain flawless attribution and reporting, every lead tracked, tagged, and traceable to source, in real time.
• Hit and exceed explicit performance KPIs measured on qualified lead (MQL) volume and the rate at which those leads convert to signed deals.

Requirements

• Intellectually sharp. Elite intellect, preferably from a top-tier university: Oxbridge, LSE, UCL, King’s, Durham, or equivalent. Strong academic record, but crucially, you can apply that intellect commercially.
• A builder, not a follower. You’ve made something from nothing before — a campaign, a following, a project, a small business. You don’t wait for a brief; you write your own and defend it with data.
• Genuinely creative and strategic. You can generate ideas and you can tell which of your ideas are actually good before you spend budget on them. Both halves matter — creativity without rigor burns cash; rigor without creativity produces boring ads nobody clicks.
• Comfortable with ambiguity. There is no existing channel strategy, no template, no manager who has done this before at CHX. You’ll build the first version and be wrong some of the time — and treat that as data, not failure.
• Commercially literate. You understand a funnel, a CAC, a conversion rate, and why a “qualified” lead is worth more than ten unqualified ones. You reason from first principles about what makes a landlord raise their hand.
• Mission-aligned." You’re choosing the work over the title. You’d rather build something real at a fast-growing company than be an unknown at a big firm.

Benefits

• Flexitime
• Work from home