Marketing Insight Manager

London, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 weeks ago

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Job Summary

Own the brand and customer insight agenda across research, tracking, and analytics to turn data into customer-led actions.

Brand & market insight: Lead brand tracking, sentiment analysis, and campaign evaluation to explain changes and actions.
Research governance: Manage qualitative and quantitative studies and partner agencies to produce decision-focused insights.
AI-enabled synthesis: Accelerate insight synthesis and reporting with AI to speed and improve decisions.

Job Description

Responsibilities

Brand insight strategy & delivery: Own brand insight agenda; lead brand tracking, annual customer sentiment analysis, campaign evaluation, and deep-dive brand analyses to explain changes and what to do next.
Customer & market understanding: Lead qualitative and quantitative research to understand customer needs, behaviours, emerging trends, and market opportunities; synthesize into a clear, consistent view of performance and opportunity.
Creative pre-testing: Lead the pre-testing process of creative concepts to optimise campaigns ahead of launch.
Driving impact: Work with Brand, Product and Analytics to embed insight throughout planning, proposition development and campaign execution; use AI to accelerate insight synthesis and improve decision making; communicate insights through storytelling to build a more customer-led culture.

Requirements

Significant experience in marketing insight or consumer research within a major B2C brand, supporting large-scale, multi-million-pound marketing campaigns and brand strategy.
Proven experience leading brand tracking programmes, campaign evaluation and insight reporting, turning findings into clear business recommendations.
Strong expertise in qualitative and quantitative research methodologies, with the ability to select the right approach for the question being solved.
Experience managing research agencies and influencing senior stakeholders through clear, evidence-based storytelling.
Excellent analytical and synthesis skills, able to translate complex data into actionable insights that drive decision-making.
Demonstrable experience using AI tools to enhance research, accelerate insight synthesis and build more efficient reporting and analysis workflows.

Benefits

Hybrid working - 40% office based
Great compensation package and discretionary bonus
Core benefits include Pension, Bupa healthcare, Sharesave Scheme and more
25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.

Experian

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realise their financial goals and help them to save time and money. We operate across a range of markets, from financial services to healthcare, automotive, agrifinance, insurance, and many more industry segments. We invest in talented people and new advanced technologies to unlock the power of data and innovate. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

Founded in 1980

Costa Mesa, CA, US

24K employees (891 in marketing)

www.experianplc.com