Marketing and Growth Lead

London, UK (Hybrid)

Salary Not AvailableSenior LevelPermanent

Posted 3 weeks ago

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Job Summary

Lead a seven person marketing team to sustain growth with data driven messaging, site optimization, and subscriber retention at the core.

  • Own team leadership and vision across social, content, and analytics to drive growth and output quality.
  • Drive revenue and subscriber growth through pricing decisions, traffic, and conversion optimization.
  • Use data to sharpen campaigns, refine messaging, and identify new growth opportunities.

Job Description

Responsibilities

  • lead a core team of seven, ensuring the quality and vision of our marketing output, and driving the continued remarkable growth that we have had every year for the last decade.
  • To achieve this, you will need to be able to demonstrate an understanding of how to drive digital growth, how to retain and build subscriber loyalty, and how to maximise revenue with appropriate pricing.
  • You will want to show expertise in social media, website content and design, and a detailed understanding of web analytics.
  • You will know how to use data to sharpen campaigns, refine messaging, improve performance and spot new opportunities for growth.
  • The successful candidate will also be an outstanding communicator. Exceptional writing skills are essential, as is knowledge of more traditional forms of marketing including press and hard copy promotional material.
  • It would be an advantage to have developed and launched a website and successfully driven traffic to it, in addition to improving and updating an existing site alongside digital marketing and social media campaigns.
  • Above all, you should be able to point to hard, demonstrable evidence of driving growth in a previous role - whether that is revenue, traffic, conversions, subscribers, following or engagement.

Requirements

  • minimum 2:1 degree from a top university.

Preferred

  • It would be an advantage to have developed and launched a website and successfully driven traffic to it, in addition to improving and updating an existing site alongside digital marketing and social media campaigns.

Benefits

  • our range of benefits, including our pension scheme, private healthcare insurance cashback scheme, hybrid working, Cycle to Work, frequent company socials and biannual parties, HowTheLightGetsIn festival ticket discounts, and more!
TVF Media logo

TVF Media

4.2 Glassdoor

TVF Media is a diversified group with five core divisions: TVF International, TVF Communications, TVF Digital, TVF Central Operations, and the Institute of Art and Ideas.We create and convey new ideas in the most effective form, operating across a range of sectors including interactive digital media, medical communications, television programming, post-production, and the arts. We use and develop the latest media technology, the most talented people and the most advanced systems to inform, educate, inspire, and entertain.Based in London, TVF Media operates worldwide, delivering projects and campaigns in more than twenty countries across the globe. All of our divisions are award-winning.Our clients range from Channel 4, the BBC and BAFTA award winning directors, to Pearson Education, the British Red Cross and Cambridge University Press.

Founded in 1983
London Colney, England, GBR
160 employees (71 in marketing)
74% recommend to a friend
68% CEO approval

Traffic Signals

Monthly Visitors
13.9K
Traffic Source Mix
Search
19.9%
Direct
31.2%
Referral
12.9%
Social
34.2%
Paid
0.2%

Headcount Trend

Current headcount: ~160

Marketing Team

Marketing Team Size
53 (33% of company)
Marketing Roles Posted (Last 30 Days)
1

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