MARKETING & GROWTH DIRECTOR

Worthing, Brighton and Hove, UK (Unknown)

Salary Not AvailableSenior Level5+ years expPermanent

Posted 7 weeks ago

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Job Summary

Own paid acquisition across Meta, Google and owned channels, scale campaigns with measurable ROI, and drive growth through lifecycle, CRM, and scalable frameworks.

  • Paid growth ownership: set strategy and hands-on execution for paid channels with measurable ROI.
  • Lifecycle and CRM: design journeys, retention levers, and automation to lift LTV and engagement.
  • Growth framework and opportunities: build scalable playbooks across client accounts and identify new growth opportunities.

Job Description

Responsibilities

  • Own paid acquisition strategy across Meta, Google and owned channels
  • Plan, run and scale Meta advertising campaigns that deliver measurable return
  • Improve lead quality, conversion and commercial performance
  • Develop scalable growth frameworks across client accounts
  • Identify and unlock new growth opportunities
  • Build customer journey and lifecycle frameworks
  • Develop CRM and automation strategies
  • Improve retention, engagement and customer lifetime value
  • Create referral and advocacy systems
  • Conduct growth and performance audits

Requirements

  • 5+ years in a senior marketing, growth or commercial role
  • Proven, hands-on experience planning, running and scaling Meta advertising campaigns
  • Demonstrable experience delivering measurable business growth through paid acquisition
  • Strong practical experience with Google advertising
  • Experience with CRM, automation and customer journey design
  • Strong commercial and analytical mindset
  • Experience managing stakeholders, projects and teams
  • Excellent communication and leadership skills

Nice to have

  • Experience within fitness, wellness, health or hospitality
  • Passionate about leading a wellness lifestyle
  • Consultancy or advisory experience
  • Experience working with multi-site operators
  • Experience scaling businesses through growth systems
  • Experience with HubSpot, GoHighLevel, Asana or similar platforms
  • Understanding of customer experience and retention strategy

Benefits

  • Casual dress
  • Company events
  • Company pension
  • Free parking
  • Health & wellbeing programme
  • Private medical insurance
  • Sick pay
  • Work from home
Peripheral logo

Peripheral

A collective Built for Modern Wellness Businesses, bringing together experts in business & brand strategy, marketing, performance psychology, leadership, systems, design and technology. We focus on what matters, stripping away noise until only the meaningful remains.

Founded in 2025
Worthing, England, GBR
4 employees (1 in marketing)

Headcount Trend

Current headcount: ~4

Marketing Team

Marketing Team Size
1 (25% of company)