Responsibilities

• This role is responsible for supporting marketing campaigns for allocated titles from the Scripted drama and comedy slate, and Kids & Family slate, along with supporting other genres when needed.
• This includes:
• Supporting the development of B2B campaigns to sell our titles to international buyers – from early proposition development through strategy development to creative briefing and production.
• Supporting senior marketing team members on their titles and also with the opportunity to run campaigns as you develop.
• B2B campaigns include trade key art/imagery, trade promos, pitch decks and Sales slides.
• Managing the delivery of effective creative work that reflects brand guidelines, ensuring all campaigns are delivered within budget and timeframe.
• Developing strong relationships with internal stakeholders and partner teams including Sales, Commercial, Comms and Events.
• Building and maintaining strong relationships with the production companies for our titles, and external agencies where needed.
• Working closely with commissioners, co-producers and key buyers to ensure alignment between B2B and B2C approaches.
• Managing the supply of assets to customers, including working alongside other team members to manage our file delivery system GLAM.

Requirements

• At least 2 year marketing experience, ideally focused on B2B but with knowledge of B2C.
• Passion for B2B marketing and some understanding of the global B2B TV market
• Passion for the Scripted and Kids & Family genres.
• Understanding of the principles of marketing strategy and able to input in strategy development, as well as writing concise and compelling creative briefs.
• Experience working on delivering marketing campaign through creative development,
• asset production and delivery.
• Experience liaising with stakeholders (internal or external clients), including managing feedback and gaining creative approvals.
• General office and admin skills – proficient in PowerPoint, Excel.
• Finance admin experience, such as raising Pos, invoicing, budget management.

Preferred

• Marketing experience in a directly related role within the TV/entertainment sector.