Responsibilities

• In collaboration with the Senior Marketing Manager, this role will research, create and implement effective marketing campaigns that deliver strong visibility, drive sales and show evidence of return on investment.
• Work closely with publicity and content team colleagues to develop fully integrated campaign plans, for both owned and bought media channels.
• Liaise with brands, influencers, creators and partner organisations to pitch and execute marketing collaborations in order to amplify the visibility of our books and the audience reach of our campaigns.
• Work to approved budgets and team processes, ensuring that invoices and expenses are processed without delay and according to correct cost centres.
• Report on campaign strategy, plans and post-campaign results to key internal and external stakeholders, in a clear and timely fashion.
• Work with the Senior Marketing Manager to devise, book, brief and execute creative and selling advertising campaigns for our books and non-book products across a range of platforms and media, and produce post-campaign reports on their effectiveness.
• Oversee production of point-of-sale collateral as required, liaising with our sales teams to organise dispatch to key accounts.
• Work on brand, series and list-level campaigns as required.
• Work on non-book product campaigns as required, for our Children’s gifts, games and jigsaws.
• Occasional support is needed for in-house and out-of-hours events and signings, with time off in lieu to be agreed in line with our policies.

• Support and set up digital advertising for your key titles across a range of platforms and formats, including but not limited to Meta, Google, Reddit, TikTok, and elsewhere.
• Working to budget, contribute to effective audience targeting, delivering results against KPIs set by your manager, for strong campaign performance.
• Be a champion for digital innovation within the marketing team, keeping abreast of automations and AI
• efficiency gains in digital marketing, working at all times in line with our AI policy.
• Research changes in the digital marketing landscape and where required, present findings to the
• marketing team, as part of our drive to encourage shared learning and development.
• Working with your manager, produce monthly reports on paid digital advertising spends and share these with the team.