Responsibilities

• Plan, coordinate, execute, and report on integrated marketing campaigns, ensuring delivery on time, within budget, and aligned with business objectives to drive brand awareness, engagement, and lead generation.
• Create and manage engaging marketing content across blogs, social media, email campaigns, websites, and sales collateral, ensuring consistency with brand guidelines and business messaging.
• Collaborate with internal stakeholders, designers, agencies, and suppliers to develop high-quality marketing materials and support campaign delivery.
• Support the planning, scheduling, and optimisation of social media activity, monitoring performance and identifying opportunities to increase audience engagement and growth.
• Develop, execute, and optimise email marketing campaigns using HubSpot (or similar marketing automation platforms), including audience segmentation, workflow automation, lead nurturing, and performance reporting.
• Assist in developing product value propositions, customer personas, Ideal Customer Profiles (ICPs), key messaging, and sales enablement materials to support commercial objectives.
• Coordinate marketing activities for events, product launches, and promotional campaigns, working closely with internal teams and external partners.
• Maintain marketing assets, collateral, and website content (WordPress preferred), while providing administrative support to the marketing and sales teams and ensuring marketing resources remain organised and up to date.

Requirements

• Experience: Minimum 2-4 years' experience in a marketing role with responsibility for delivering marketing campaigns.
• Education: Bachelor's degree (or equivalent) in Marketing, Communications, Business, or a related discipline.
• Strong understanding of digital marketing principles and best practices. (Essential)
• Ability to manage multiple projects and priorities whilst meeting deadlines in a fast-paced environment. (Essential)
• Able to communicate effectively with a wide range of stakeholders using a variety of communication methods. (Essential)
• Able to manage multiple priorities and deliver work to agreed deadlines. (Essential)
• Experience with email marketing platforms, social media management, and analytics tools (Essential)

Preferred

• Experience using HubSpot (preferred) or a similar CRM and marketing automation platform.

Benefits

• Life assurance
• Annual leave entitlement (starting with 20 – 25 days + bank holidays)
• Contributory pension scheme
• Share save scheme
• Paid volunteer day
• Long service recognition
• Eyecare voucher
• Retail discounts
• Family leave
• Employee assistance programme