Marketing Executive

Cowbridge, Vale of Glamorgan, UK (Unknown)

£25K/yr – £28K/yrMid Level6+ years expTemporary

Posted 4 weeks ago

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Job Summary

Own multi-channel marketing execution for a local farm shop with tight in-store and digital alignment and a mix of campaigns, email, influencer partnerships, loyalty, and content that ties to sales.

  • Campaign ownership across departments to drive store visits, orders, and events.
  • Data and insights from weekly to annual reporting to optimize channels and creative.
  • Content, supplier relationships, and influencer activity that fuel trust, reach, and ROI.

Job Description

Responsibilities

  • Support the development and implementation of the marketing strategy.
  • Create marketing planning documents and support its delivery.
  • Campaign development promoting all departments – restaurant, shop, butchery and events.
  • Data analytics to track and report on marketing campaign performance, with weekly and annual insights across digital platforms (GA4 desirable).
  • Manage and implement email marketing campaigns using Mailer Lite.
  • Meta Ads campaigns: define goals, build audiences, execute, analyze performance to drive sales and traffic, and manage budget.
  • Relationship management with suppliers to obtain content and develop influencer partnerships.
  • Influencer marketing: set objectives, source and vet creators, negotiate, brief, and analyze ROI.
  • Manage the loyalty scheme including rewards and campaigns via app and in-store device.
  • Create customer satisfaction surveys (Google Forms).

Requirements

  • A strong academic track record, preferably with qualifications in marketing.
  • Excellent writing and presentation skills with an eye for detail.
  • The ability to come up with fun and engaging content across all platforms.
  • Some experience with digital marketing and digital emailing platforms essential.
  • Understanding of Meta Ads essential.
  • Solid digital marketing experience across multiple channels.
  • A hands-on, proactive and enthusiastic attitude with a willingness to learn.
  • An entrepreneurial spirit and excellent interpersonal/communication skills.
  • Outstanding organisation skills with the ability to juggle multiple requirements and projects.

Nice to have

  • Graphic Design and Webpage development.
  • Management of GA4 Analytics.

Benefits

  • On-site parking.
  • Flexible working hours but Mondays required.
  • Discounted or free food.
  • Flexible schedule.
  • Casual dress.
  • Free parking.
Penllyn Estate LLP logo

Penllyn Estate LLP

Penllyn Estate is a company based out of Estate Office The Lodge, Llwynhelig, Cowbridge, United Kingdom.

Cowbridge, Wales, GBR
4 employees

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Monthly Visitors
1K

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Current headcount: ~4

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