Responsibilities

• Lead the development and execution of comprehensive marketing plans that support Scouts’ strategic goals and growth initiatives.
• Design and implement lead generation campaigns to meet financial targets and increase organizational outreach.
• Manage brand-building activities, including communication strategies aimed at prospective and existing supporters, partners, and stakeholders.
• Create compelling content such as blogs, white papers, newsletters, social media posts, and print materials, monitoring their performance and optimizing for SEO and engagement.
• Oversee annual marketing planning, setting clear objectives, KPIs, and measurable goals to evaluate success.
• Coordinate with internal teams and external partners to ensure marketing campaigns are aligned, effective, and resource-efficient.
• Manage digital marketing activities, including social media, email marketing, PPC campaigns, website analytics, and web optimization efforts.
• Work closely with the Head of Sales to identify priorities, support lead generation, and enhance brand positioning to drive organizational growth.
• Monitor and report on campaign performance, adjusting strategies to maximize ROI and engagement.

Requirements

• Proven experience in campaign management, brand development, and content creation is essential.
• Comprehensive understanding of marketing principles across both traditional and digital channels.
• Strong communication skills, both verbal and written, are required to effectively engage with diverse audiences and stakeholders.

Preferred

• Knowledge of SEO, PPC, CRM, social media, and analytics platforms
• A relevant degree or professional qualification in marketing, communications, or related field (preferred)
• Proactive approach, excellent teamwork, and the ability to adapt strategies based on performance data

Benefits

• Scouts offers a supportive, inclusive, and collaborative work environment that encourages professional growth and development.
• We provide 28 days of annual leave, increasing to 32 days after two years of service, along with additional time off during the Christmas period.
• Flexible working arrangements are available to accommodate personal and professional needs, promoting a healthy work-life balance.
• Our comprehensive benefits package also includes health and wellbeing initiatives, employee assistance programs, and access to a vibrant community of like-minded professionals committed to making a difference.