Marketing Executive

Newark on Trent, Nottinghamshire, UK (On-site)

£35K/yr – £40K/yrMid Level3+ years expPermanent

Posted 5 weeks ago

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Job Summary

Own the ecommerce marketing engine with two sites and AI-assisted optimization at Mercia Garden Products, driving conversion and campaign impact through content, CMS and cross-functional collaboration.

  • Own web content, landing pages, and campaign assets to lift page performance and conversions.
  • Collaborate with SEO, Paid Media, CRM, and development to push standards and unify day-to-day operations.
  • Experiment with AI to improve content, creative, and site optimisation while integrating practical tools into workflows.

Job Description

Responsibilities

  • This is a hands on, varied role at the heart of our marketing and e-commerce operation.
  • You will keep our two websites fresh, accurate and converting, produce the creative that powers our campaigns, run our business to business communications, and help deliver the projects that move our online performance forward.
  • You will also explore how AI can sharpen the way we work from content and creative to site optimisation and help us integrate the best of it into our day-to-day.
  • It suits someone who enjoys variety and ownership equally comfortable building a landing page, writing a customer email, producing a campaign asset and spotting why a page is not converting.
  • You will work closely with our specialist partners in SEO, Paid Media, CRM and development, and you will be the person who keeps the day-to-day running smoothly while helping push standards higher.

Requirements

  • Solid experience in a digital marketing or e-commerce role, ideally with a direct-to-consumer or retail brand.
  • Hands-on experience managing website content through a CMS (e.g. Shopify or similar), without relying on developers.
  • Confident creating marketing assets; banners, social and email graphics, landing page visuals using design tools.
  • Strong copywriting, with an eye for accurate, on brand, audience appropriate messaging.
  • Experience building and sending email campaigns, including audience segmentation and QA.
  • Comfortable with web analytics and using data to improve pages and conversion.
  • Highly organised, able to juggle competing requests and prioritise calmly under pressure.
  • A self starter who takes ownership and gets things done with minimal supervision.

Preferred

  • Familiarity with a modern e-commerce and marketing stack (CMS, email, analytics, paid media).
  • Awareness of SEO and conversion-rate optimisation principles.
  • Experience managing more than one brand or website.
  • Basic HTML or front end confidence.

Benefits

  • Casual dress
  • Employee discount
  • Flexitime
  • Health & wellbeing programme
  • On-site parking
Mercia Garden Products logo

Mercia Garden Products

At Mercia, we have been championing the Great British shed for over 140 years. In this time we have learned a thing or two about designing, manufacturing and delivering high quality timber garden products. Our pride, passion and craftsmanship has elevated us to be one of the industry’s leading, largest and longest running manufacturers creating perfect garden buildings, for every garden and budget.

Founded in 1943
Sutton On Trent, England, GBR
49 employees (8 in marketing)

Traffic Signals

Monthly Visitors
15K
Traffic Source Mix
Search
61.3%
Direct
18.5%
Referral
0.2%
Social
2.3%
Paid
17.6%

Headcount Trend

Current headcount: ~49

Marketing Team

Marketing Team Size
5 (10% of company)
Marketing Roles Posted (Last 30 Days)
1