Lowe Rental Corporation

Marketing Executive

Lisburn, Lisburn and Castlereagh, UK (On-site)

Salary Not AvailableIntern/New GradOther

Posted 2 months ago

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Job Summary

Own the content and campaign support for LoweConex’s go-to-market, shaping messaging across channels, enabling events and partner briefs, and translating analytics into actionable improvements for lead growth.

  • Content & GTM: shape messaging and assets across markets to boost brand awareness and conversions.
  • Campaign & CRM: coordinate with agencies, manage HubSpot data, and produce performance insights to drive pipeline.
  • Enable events and training: support event delivery, create customer training content, and ensure aligned cross-functional execution.

Job Description

Responsibilities
  • Work closely with the Marketing Manager to develop compelling and market-leading content various channels and markets, to increase brand awareness and positively impact sales conversion rates.
  • Execute actions within the go-to-market strategy as set by the Marketing Manager, giving thoughts and ideas where possible to help shape and hone the strategy.
  • Input into the creation of product marketing videos to ensure messaging is impactful and accurate.
  • Support execution of event delivery when required, maintaining alignment between sales and marketing to maximise lead and pipeline growth.
  • Support content delivery by working with 3rd party agencies to complete campaign briefs for internal and external content for management review.
  • Assist on management of HubSpot CRM and create reports on performance of the data in campaigns.
  • Shape customer training content, including training guides and user hubs, in line the with brand guidelines.
  • Support with reporting, providing routine analytics on content performance, engagement, lead growth and channel performance in line with departmental OKRs.
  • Liaise with third party agencies to ensure maximisation of their contracts.
  • Get involved with other exciting and innovative projects on an ad-hoc basis.
Requirements
  • Educated to degree level with a passion for marketing and understanding of key marketing trends;
  • Exposure to, or an understanding of the following:
  • Marketing Technologies including HubSpot Marketing Hub, Apollo, MS Teams, ChatGPT, Claude, Google Gemini
  • Google analytics, or similar analytics tools;
  • LinkedIn advertising, Google advertising;
  • SEO content;
  • Any experience with external contractor management;
  • Superb organisational skills;
  • Willing to learn and drive to succeed;
  • High level of interpersonal communication;
  • Fully proficient in Excel, Powerpoint, Word and Outlook;
  • Passionate about marketing culture;
  • Excellent presentation skills;
  • Excellent decision making and problem-solving skills;
  • Both reactive and proactive to completing tasks.