IGPP Ltd

Marketing Executive

Wigan, UK (Hybrid)

£27K/yr – £28K/yrMid LevelTemporary

Posted 5 weeks ago

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Job Summary

Own data hygiene, audience targeting, and CRM-driven campaign optimization for a mid-market event program; you’ll balance email, social outreach, and sales handoffs with tight execution and reporting.

  • Own data quality and list health across CRM and marketing databases, enabling precise targeting and reliable reporting.
  • Lead email and social outreach planning to drive registrations and high-quality leads, with close sales collaboration.
  • Extract insights from campaign metrics to optimize testing, deliverables, and ROI across events and programs.

Job Description

Responsibilities

  • Plan, execute and optimise email marketing campaigns.
  • Support audience segmentation and data management to improve campaign performance.
  • Maintain CRM and marketing databases, ensuring data accuracy and consistency.
  • Build and manage targeted contact lists for marketing and outreach campaigns.
  • Monitor campaign metrics including opens, clicks, registrations and enquiries, producing regular reports.
  • Support LinkedIn outreach and social media activity to increase event awareness and engagement.
  • Work closely with the sales team to generate and nurture high-quality leads.
  • Assist with the promotion of conferences, exhibitions, training programmes and other business initiatives.
  • Identify opportunities to improve marketing performance through testing and analysis.
  • Support website updates, campaign administration and marketing projects as required.

Marketing Team

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