Responsibilities

• Develop and implement comprehensive marketing strategies across various channels, including digital, social media, and B2B marketing initiatives.
• Manage social media accounts by creating engaging content, scheduling posts, and analysing engagement metrics to enhance brand visibility.
• Oversee SEO optimisation efforts to improve website ranking and organic traffic through keyword research and content optimisation.
• Coordinate and manage email marketing campaigns using platforms like Mailchimp or similar tools.
• Utilise Google Ads and analyse campaign data via Google Analytics to track performance and optimise advertising spend.
• Create compelling copy for websites, blogs, newsletters, and promotional materials using strong copywriting skills.
• Design visual content using Adobe Photoshop to support marketing campaigns.
• Manage website content through WordPress, ensuring updates are accurate and timely.
• Lead project management tasks related to marketing campaigns, ensuring deadlines are met efficiently.
• Analyse market trends and competitor activities to identify new opportunities for growth.

Requirements

• Proven experience in management, project management, or a similar marketing role.
• Strong knowledge of SEO best practices and experience with Google Ads and Google Analytics.
• Proficiency in Adobe Photoshop, WordPress, Microsoft Office Suite (Word, Excel, PowerPoint), and email marketing tools.
• Excellent analysis skills with the ability to interpret data insights into actionable strategies.
• Exceptional copywriting skills with a keen eye for detail in content creation.
• Demonstrated expertise in social media management across multiple platforms.
• Knowledge of B2B marketing strategies and experience working within a B2B environment is desirable.
• Strong communication skills in English, both written and verbal.
• Organisational skills with the ability to manage multiple projects simultaneously while meeting deadlines.
• Leadership qualities with the capacity to motivate team members and drive initiatives forward.

Preferred

• Knowledge of B2B marketing strategies and experience working within a B2B environment is desirable.