Marketing Executive

London, UK (Hybrid)

$38K/yr - $48K/yr (Est.)Mid Level1+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the end-to-end marketing mix for membership growth with newsletters, lifecycle emails, and audience engagement while collaborating with editorial, operations, and events to move campaigns from idea to impact.

  • Own newsletters and customer journeys to lift engagement and retention.
  • Coordinate campaigns across copy, landing pages, competitions, events, and paid ads to drive growth.
  • Track channel performance and translate data into quick, actionable optimizations.

Job Description

Responsibilities

  • Contributing to the delivery of our annual marketing strategy, with a focus on driving membership and audience growth
  • Owning the planning and building of weekly newsletters and customer journeys to drive engagement (working on content plans with the editorial team, build and delivery, lifecycle emails)
  • Collaborating with the client operations team to deliver campaigns (copywriting, emails, competitions)
  • Managing competitions, including sourcing prizes, assets, building landing pages and drawing winners
  • Supporting client events, communications, planning and invites
  • Running paid ads activity across Meta, TikTok and Google
  • Tracking and reporting on the performance of marketing channels, providing regular updates and insights to the team
  • Support on other GBC marketing initiatives including cookbooks and studio hire
  • Contributing to ideas and team brainstorms for brand and client campaigns
  • Community management, including our Cookbook Club on Facebook

Requirements

  • At least one year in a marketing role with demonstrable experience planning and executing campaigns end-to-end
  • Hands-on experience with email marketing tools
  • Strong written communication skills
  • Analytical mindset
  • Organisational skills with the ability to manage multiple projects and deadlines
  • A proactive, positive and enthusiastic approach

Preferred

  • Passion and knowledge of the food industry
  • Familiarity with analytics tools to track performance across digital platforms (social, email, Google Analytics)
  • Exposure to paid ads management (Meta, Google or TikTok)

Benefits

  • access to our in-house test kitchen, where our chefs cook and develop recipes on a regular basis.
  • Diversity and Inclusion - Great British Chefs embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills
Great British Chefs logo

Great British Chefs

Great British Chefs is the UK’s leading premium food website, combining online content with e-commerce and publishing of recipe books for a global audience of aspirational home cooks and professional chefs. Our community of epicureans is super niche, enabling our brand partners to connect with their core target audience in a compelling and precisely targeted way.Our mission is to create an ever deeper, more dynamic and better connected community of the world’s most aspirational food lovers, best-in-class brands, and our unrivalled network of premium chef talent.We have a loyal and core following as evidenced by our recently launched Great British Chefs Club that is creative, competitive, engaged, aspirational and hungry to learn new skills, techniques and explore new products, kitchen gadgetry and world cuisines.To cater for such an aspirational audience we create distinctive premium content including best in class recipes, chef-fronted video content, cooking guides, in-depth editorial and the latest chef and restaurant news. Our branded editorial digs deeper to find a compelling truth and a connection between our chefs and our brand partners’ products.Our platform is viewed by over 20 million users per year and has a highly engaged social media following in excess of 1m. We proudly attract a diverse, multi-cultural and gender-balanced audience across the UK and English speaking world. Great British Chefs partners with over 200 of the most passionate and progressive chefs working in the UK, building meaningful partnerships with brands that deliver continuously against their objectives.

Founded in 2010
London, England, GBR
22 employees (9 in marketing)

Traffic Signals

Monthly Visitors
856.4K
Traffic Source Mix
Search
61.4%
Direct
24.4%
Referral
8%
Social
3.3%
Paid
0%

Headcount Trend

Current headcount: ~22

Marketing Team

Marketing Team Size
9 (41% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$2.3M
Last Raise
$2.3M
Seed, 11 years ago

Funding History

  • Mar 2015
    Seed • $2.3M

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