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Great British Chefs

Brand · Media Production

Company overview

Great British Chefs is the UK’s leading premium food website, combining online content with e-commerce and publishing of recipe books for a global audience of aspirational home cooks and professional chefs. Our community of epicureans is super niche, enabling our brand partners to connect with their core target audience in a compelling and precisely targeted way.Our mission is to create an ever deeper, more dynamic and better connected community of the world’s most aspirational food lovers, best-in-class brands, and our unrivalled network of premium chef talent.We have a loyal and core following as evidenced by our recently launched Great British Chefs Club that is creative, competitive, engaged, aspirational and hungry to learn new skills, techniques and explore new products, kitchen gadgetry and world cuisines.To cater for such an aspirational audience we create distinctive premium content including best in class recipes, chef-fronted video content, cooking guides, in-depth editorial and the latest chef and restaurant news. Our branded editorial digs deeper to find a compelling truth and a connection between our chefs and our brand partners’ products.Our platform is viewed by over 20 million users per year and has a highly engaged social media following in excess of 1m. We proudly attract a diverse, multi-cultural and gender-balanced audience across the UK and English speaking world. Great British Chefs partners with over 200 of the most passionate and progressive chefs working in the UK, building meaningful partnerships with brands that deliver continuously against their objectives.
Founded in 2010
London, England, GBR
22 employees (9 in marketing)

Salaries

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People

Marketing leadership

Headcount trend

Company growth over the last 12 months

Headcount +15.8% year over year

Funding

Total funding

$2.3M

Last raise

$2.3M

Seed, 11 years ago

Funding history

Mar 2015

Seed Round Great British Chefs · $2.3M

Audience

Monthly website visitors
856.4K
Month over month+13.7%
Quarter over quarter+1.8%
Top sourceSearch (61.4%)
Ad budget per month$0.0
Average search rank37.7
Traffic source mix
Search
61.4%
Direct
24.4%
Referral
8%
Social
3.3%
Paid referral
0%

LinkedIn followers

Follower count and growth

Total followers

7.5K

12-mo growth

+13.4%

Monthly growth

+0.9%

News

Links