Responsibilities

• Contributing to the delivery of our annual marketing strategy, with a focus on driving membership and audience growth
• Owning the planning and building of weekly newsletters and customer journeys to drive engagement (working on content plans with the editorial team, build and delivery, lifecycle emails)
• Collaborating with the client operations team to deliver campaigns (copywriting, emails, competitions)
• Managing competitions, including sourcing prizes, assets, building landing pages and drawing winners
• Supporting client events, communications, planning and invites
• Running paid ads activity across Meta, TikTok and Google
• Tracking and reporting on the performance of marketing channels, providing regular updates and insights to the team
• Support on other GBC marketing initiatives including cookbooks and studio hire
• Contributing to ideas and team brainstorms for brand and client campaigns
• Community management, including our Cookbook Club on Facebook

Requirements

• At least one year in a marketing role with demonstrable experience planning and executing campaigns end-to-end
• Hands-on experience with email marketing tools
• Strong written communication skills
• Analytical mindset
• Organisational skills with the ability to manage multiple projects and deadlines
• A proactive, positive and enthusiastic approach

Preferred

• Passion and knowledge of the food industry
• Familiarity with analytics tools to track performance across digital platforms (social, email, Google Analytics)
• Exposure to paid ads management (Meta, Google or TikTok)

Benefits

• As part of the Great British Chefs team, you’ll also get to enjoy the perks that come with working in food - including access to our in-house test kitchen, where our chefs cook and develop recipes on a regular basis.