Responsibilities

• Supporting the development of B2B campaigns to sell our titles to international buyers – from early proposition development through strategy development to creative briefing and production. Supporting senior marketing team members on their titles and also with the opportunity to run campaigns as you develop. B2B campaigns include trade key art/imagery, trade promos, pitch decks and Sales slides.
• Managing the delivery of effective creative work that reflects brand guidelines, ensuring all campaigns are delivered within budget and timeframe.
• Developing strong relationships with internal stakeholders and partner teams including Sales, Commercial, Comms and Events.
• Building and maintaining strong relationships with the production companies for our titles, and external agencies where needed.
• Working closely with commissioners, co-producers and key buyers to ensure alignment between B2B and B2C approaches.
• Managing the supply of assets to customers, including working alongside other team members to manage our file delivery system GLAM.
• Supporting the Title Marketing team with wider strategy and cross-genre initiatives.
• Complying with all relevant BBC safety rules, procedures and guidelines, and be aware of responsibilities under the BBC safety policy
• Complying with the BBC’s policies on diversity and apply the principles of the policy
• Contribute to making the Title Marketing team an excellent place to work, attracting and motivating the best people.

Requirements

• At least 2 year marketing experience, ideally focused on B2B but with knowledge of B2C.
• Passion for B2B marketing and some understanding of the global B2B TV market
• Passion for the Scripted and Kids & Family genres.
• Understanding of the principles of marketing strategy and able to input in strategy development, as well as writing concise and compelling creative briefs.
• Experience working on delivering marketing campaign through creative development, asset production and delivery.
• Experience liaising with stakeholders (internal or external clients), including managing feedback and gaining creative approvals.
• General office and admin skills – proficient in PowerPoint, Excel.
• Finance admin experience, such as raising Pos, invoicing, budget management.

Preferred

• Marketing experience in a directly related role within the TV/entertainment sector.