Responsibilities

• Develop and execute comprehensive marketing strategies tailored to target audiences, including B2B marketing initiatives.
• Manage social media platforms, creating engaging content and analysing engagement metrics to optimise campaigns.
• Oversee SEO optimisation and utilise Google Ads to increase online visibility and lead generation.
• Coordinate and manage email marketing campaigns, ensuring timely delivery and effective messaging.
• Utilise WordPress and Adobe Photoshop to create compelling web content and visual materials.
• Analyse website traffic using Google Analytics, providing insights to improve digital performance.
• Manage project timelines effectively, ensuring all marketing activities are delivered on schedule.
• Lead copywriting efforts for marketing collateral, advertisements, and digital content.
• Monitor industry trends and competitor activities to identify new opportunities for growth.
• Collaborate with management on strategic planning and report on campaign performance using Microsoft Excel and PowerPoint.

Requirements

• Proven experience in management, project management, and social media management within a marketing environment.
• Strong knowledge of SEO, Google Ads, Google Analytics, Email marketing, and B2B marketing strategies.
• Proficiency in Adobe Photoshop, WordPress, Microsoft Office suite (Word, Excel, PowerPoint), with excellent analysis skills.
• Demonstrated ability in copywriting, content creation, and digital campaign optimisation.
• Excellent communication skills in English, both written and verbal.
• Organisational skills with the ability to manage multiple projects simultaneously while adhering to deadlines.
• IT literacy including familiarity with social media platforms and digital marketing tools.

Preferred

• Leadership qualities with experience in team coordination or supervision preferred.